X: The Experience When Business Meets Design

EXPERIENCE IS THE MOST IMPORTANT THING IN BUSINESS.

YET, MOST EXECUTIVES AND ENTREPRENEURS NEGLECT THE VALUE OF DESIGNING EXPERIENCES FROM THE ONSET. THEY TALK, BUILD, AND SELL AROUND IT, WHILE STILL MISSING IT. WITH X, YOU WILL LEARN THE IMPORTANCE OF EXPERIENCE AND HOW TO DESIGN EXPERIENCES. WHY? BECAUSE EXPERIENCE IS EVERYTHING. EXPERIENCE IS HUMAN. EXPERIENCE IS SENSORY. THAT′S WHY THE FUTURE OF BRANDING IS EXPERIENCE ARCHITECTURE. IT′S PERSONAL. IT′S CULTURALLY AND CONTEXTUALLY RELEVANT. IT′S ASPIRATIONAL. AS YOU READ THIS BOOK YOU′LL QUICKLY REALIZE THAT IT′S INTENDED TO DELIVER A THOUGHTFUL AND INTENTIONAL EXPERIENCE. AND THAT′S THE POINT.

1.0 This is X

1.1 CX=$

1.2 Mediumism=The Message

1.3 The Gift of Perspective

2.0 Nature vs. Nurture

2.1 Skeumorphis

2.2 Business Meets Design

2.3 Moments of Truth

3.0 Circle of Rife

3.1 CX Redux

3.2 The Grid

4.0 Digital First

4.1 Design for Humans

4.2 BX + UX + CX = X

4.3 Human Alogorithm

5.0 Maps Are Us

5.1 Journey Mapping

5.2 Experience Maps

6.0 Holy Persona

6.1 Storytelling

6.2 Storyboarding

7.0 Experience Flow

8.0 X is Alive!

8.1 Apple s Universe

9.0 This is Water

Index

BRIAN SOLIS is globally recognized as one of the most prominent thought leaders in business innovation. As a digital analyst, anthropologist, and futurist, he studies disruptive technology and its impact on business and society. More so, he humanizes technology′s causal effect to help people see people differently and understand what to do about it. Brian has authored several bestselling books including What′s the Future of Business (WTF), Engage!, and The End of Business as Usual. His blog, BrianSolis.com, is ranked as a leading resource for insights into the future of business, new technology and marketing. He also actively contributes to Forbes, MarketWatch and AdAge.