Type Rules: The Designers Guide to Professional Typography

A comprehensive introduction to typography, from principle to practice Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign – with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again." —Allan Haley, Director of Words and Letters, Monotype Imaging " Type Rules! is a must-have book for students and professionals alike. I highly recommend it." —Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts This new Fourth Edition includes: Expanded coverage of type on the web, web fonts, and type in motion New chapters on typographic hierarchy and guidelines for mobile devices Access to bonus video content More type tips and embedded exercises than ever before In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms

Preface Acknowledgments Introduction Chapter 1 A Brief History of Type Sounds to Symbols Gutenberg and Movable Type The Industrial Revolution and the Mechanization of Type Photocomposition Herb Lubalin and Expressive Typography Into the Digital Age Notable Type Designers Exercises Design Guidelines, Nancy Sharon Collins Typographic Timeline, Ilene Strizver Historical Design, Ilene Strizver Chapter 2 From Metal to Mac: Understanding Font Technology What Is a Font? Font Formats Type 1 (PostScript) Fonts TrueType Fonts OpenType Fonts OpenType Features Hinting Font Management Utilities TECHTIP: OpenType Font Identifiers TYPETIP: Long S TYPETIP: Font vs. Typeface Exercise Exploring Your OpenType Fonts, Ilene Strizver Chapter 3 What Makes a Typeface Look the Way It Does? Parts of a Character Type Categories Serif Sans Serif Scripts Handwriting Blackletter Titling Fonts Opticals and Size–Sensitive Fonts Decorative and Display TYPETIP: One– and Two–Storey Lowercase As and Gs TYPETIP: Character vs. Glyph Exercises Think like a Type Designer, Ilene Strizver Letter Parts Assignment, Catherine Begle Personal Type Specimen Catalog, Ilene Strizver Type Specimen Book and Typeface Analysis, Audrey G. Bennett Typeface Comparison Book, Joey Hannaford Block Type Project, Erich Doubek Chapter 4 Selecting the Right Type for the Job Factors to Consider Design Goals Identify Your Audience Type Size Type Color Legibility and Readability Paper and Surface Considerations Printing Method Low Resolution Environments What Makes a Good Typeface? Consistent Design Characteristics Legibility Spacing Kerning Even Color and Texture Text vs. Display Type Super Families and Systems Script, Calligraphic, and Handwriting Fonts When the Best Font for the Job Isn’t a Font Typographic Illustration Mixing it up Text with Display Serif with Sans Weight Contrast (Light with Heavy) Width Contrast (Wide with Narrow) Script and Decorative Designs Type Super Families and Systems Dos and Don’ts TYPETIP: Type Specimen Materials TYPETIP: A Bodoni by Any Other Name? TYPETIP: What′s New on the Font Scene Exercises Why Are All the Scary Typefaces Pointy? Christopher Andreola A Garamond is a Garamond is a Garamond…or Is It? Ilene Strizver 6–Word Memoirs Poster, Liz Resnick Real Signage Critique, Amelia Hugill–Fontanel Chapter 5 Formatting Your Type Type Size Line Length Line Spacing (Leading) Alignment Indents and Other Paragraph Separators First Line Indent Extreme Indent Hanging Indent (Outdent) Dingbats Line Space TECHTIP: Auto Leading TYPETIP: Fine–tuning Justified Type TECHTIP: Style Sheets TECHTIP: Importing Copy TYPETIP: Standard Ligatures TYPETIP: Footnotes and Endnotes Exercises Typographic Lecture Series Brochure, Karen Cheng Visualizing Poetry, Cassie Hester Chapter 6 Typographic Hierarchy and Emphasis Typographic Hierarchy Techniques for Emphasis Italics and Obliques Boldface (Weight Contrast) Underscores Case (Cap vs. Lowercase) Type Size Wide vs. Narrow Changing Typestyle Changing Color or Shade TYPETIP: Avoid Computer–Generated Styling Exercise Typographic Hierarchy Study, Elizabeth Resnick Currency Redesign, Jimmy Moss Expressive Typography, Stephanie Nace Chapter 7 Fine–Tuning and Tweaking Your Type Punctuation Quotation Marks Apostrophes Primes Hyphen, En Dash, and Em Dash Hyphenation Visual Alignment Optical Margin Alignment Horizontal Alignment Vertical Alignment Rags Widows and Orphans TECHTIP: Unwanted Smart Quotes TECHTIP: Discretionary Hyphens TECHTIP: Hung Punctuation and Optical Margin Alignment TECHTIP: Adobe Text Composer TYPETIP: Breaking for Sense TECHTIP: Glyph Positioning and Baseline Shift Exercise Editorial Design, Ilene Strizver Chapter 8 Spacing Considerations (or, Spacing Your Type)  Tracking Kerning Custom Kerning Word Spacing TECHTIP: Adjusting Tracking TECHTIP: Adjusting Kerning TYPETIP: Type on a Curve TECHTIP: Adjusting Word Spacing TYPECRIME: Double Word Spaces NOT! TYPETIP: Scaling Logos Exercises Spacing, Kerning, and Visual Alignment Exploration, Ilene Strizver Chapter 9 Finessing Your Type Small Caps Initial Letters Raised Initial Dropped Initial Decorative Initial Boxed, Reversed, Oversized, and Overlapped Initial Swash Characters Alternate Characters Type and Color TECHTIP: How to Access True–Drawn Small Caps Exercise Information Hierarchy Book, David Kadavy Concert Poster Design, Frank Armstrong Chapter 10 Figures, Fractions, Signs, Symbols, and Dingbats Figures Fractions Bullets Registered, Trademark, and Copyright Symbols Accents and Accented Characters Parentheses, Brackets, Braces, and Angled Brackets Euro Ellipses Dingbats and Ornaments End Marks TECHTIP: Accessing Figures in OpenType Fonts TECHTIP: Tabular to Proportional Shortcut TECHTIP: Creating Fractions in OpenType Fonts TECHTIP: Indenting Bulleted Lists TECHTIP: Circle P TYPETIP: Creating Accented Characters TYPETIP: Typographic Checklist Exercises Typographic Principles Card Set, Regina Rowland Spa Brochure, Ilene Strizver Chapter 11 Type on the Web (and other digital formats) Characteristics of Type on the Web Font Style Type Size Web–Safe Fonts Column Width/Line Length Line Breaks Column Depth Color Web–safe Fonts Sans Serif Serif Symbol Fonts Web Fonts Web Font Availability Smart Punctuation on the Web Cascading Style Sheets Type as Graphic Typographic Hierarchy on the Web Dos and Don’ts Smart Phones, Tablets, eReaders, and Other Devices TYPETIP: Web Font Services Exercises The Crystal Goblet Online: An Assignment in Two Parts, Laura Franz enCODE / decode, Heather Shaw iPad Editorial, Marty Maxwell Lane Chapter 12 Type in Motion Combining Type and Motion Basic Guidelines Font Selection Movement Color Sound How to Get Started Dos and Don’ts Exercises Four Squares: Text, Color, Motion, Heather Shaw Design is…, Marty Maxwell Lane Film Title Sequence, David Peacock Digital Narrative, Dermot Mac Cormack Chapter 13 Designing Your Own Typeface Handwriting Fonts: A Good Place to Begin Three Approaches to Designing a Typeface Professional Guidelines TECHTIP: Font Production Editors Exercises On Beyond Zebra: The 27th Letter Assignment, Virginia Rougon Chavis Introduction to Type Design: Symphony, James Montalbano Digitize Your Signature, James Montalbano Glossary Typographic Resources Bibliography Picture Credits Digital Font Foundries and Distributors Index

Ilene Strizver is the founder of The Type Studio in Westport, Connecticut. She writes and teaches extensively on typography. During her career, she has been creative and production director of U&lc magazine, as well as director of typeface development at International Typeface Corporation (ITC) in New York City, where she developed more than 300 text and display typefaces with respected type designers such as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, and the late Phill Grimshaw. In addition to penning the popular TypeTalk column for creativepro.com, Ilene is a featured contributor to the Fontology series for fonts.com.