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A Practical Guide To Business Writing: Writing In English For Non–Native Speakers - ISBN 9781118410813

A Practical Guide To Business Writing: Writing In English For Non–Native Speakers

ISBN 9781118410813

Autor: Khaled Al–Maskari

Wydawca: Wiley

Dostępność: 3-6 tygodni

Cena: 127,05 zł

Przed złożeniem zamówienia prosimy o kontakt mailowy celem potwierdzenia ceny.


ISBN13:      

9781118410813

ISBN10:      

1118410815

Autor:      

Khaled Al–Maskari

Oprawa:      

Paperback

Rok Wydania:      

2012-10-05

Ilość stron:      

168

Wymiary:      

213x135

Tematy:      

KM

“Exciting, informative, directional, and extremely helpful are just some of the words to describe A Practical Guide to Business Writing”
Dr. Clarence Emslie, Senior English Language Teacher, Saudi Development and Training

In the increasingly global business marketplace, good writing skills are absolutely invaluable. Emails, memos, reports, letters – these form the core of business, and anyone who wants to get ahead will need to master them, writing in clear, concise and well–structured sentences.

A Practical Guide to Business Writing will help you develop a better sense of English business communication.

This book gives you:
• Guidance on how to produce clear, concise and easy–to–read communication

• Clear rules for the construction of each form of business writing

• Useful tips on how to approach challenging situations such as apologizing and making complaints

• Clear examples of effectively written emails, memos, short reports and more



About the Author vi

Foreword by Dr. Clarence Emslie viii

Preface by Michael Doherty x

Introduction xii

What Does this Book Cover? xiv

Chapter 1 Business Writing Style 1

1. Keep your purpose, readers and content in mind 4

2. Keep your sentences short 5

3. Use positive language 7

4. Use linking words 9

5. Use simple, familiar words 13

6. Use the passive voice for specific reasons 18

7. Use bullet points and numbered lists correctly 20

8. Use tables and charts effectively 23

9. Use impersonal style when expressing opinions 29

10. Avoid outdated expressions 30

11. Avoid repetition 33

12. Avoid turning verbs into nouns 34

Chapter 2 Business Memos 37

1. Heading 40

2. Purpose 40

3. Body 41

4. Conclusion 42

5. Closing 42

6. Carbon copy “CC” 43

Common types of memos 45

1. To inform 45

2. To request 46

3. To instruct 47

4. To recommend 48

5. To respond 49

6. To complain 50

7. To remind 51

8. To show appreciation 52

Chapter 3 Business E–mails 55

1. Write a clear subject line 58

2. Use the “cc” button 60

3. Use the Out of Office Assistant 61

4. Use attachments for long documents 62

5. Keep your message short 63

6. Don’t use e–mail for immediate action 63

7. Use spell check 64

8. Use courteous language 65

9. Provide an action statement when necessary 66

10. Identify yourself clearly 67

11. Do not overuse abbreviations 68

12. Do not use all capitals when typing 69

Chapter 4 Common Writing Errors 73

Chapter 5 Useful Business Phrases 97

1. Referring to a previous communication 100

2. Requests 102

3. Referring to a negative issue 103

4. Enclosing documents 105

5. Condolences 106

6. Congratulations 107

7. Apologies 109

8. Recommendations 111

9. Closing phrases 112

Chapter 6 Avoid Confusing Words 117

Chapter 7 Personal Business Documents 123

1. Employee request 126

2. Congratulations 138

3. Appreciation 139

References 145

Acknowledgements 148

Index 149



Khaled Mohamed Al Maskari is an award–winning business author and Director of Human Resources at Tourism Development & Investment Company (TDIC), Abu Dhabi. Khaled also provides consultancy support and training in business communications and organizational development.

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