Research Methods in Health Promotion

A THOROUGHLY UPDATED EDITION OF THE BESTSELLING GUIDE TO HEALTH PROMOTION AND RESEARCH

Research Methods in Health Promotion provides students and practitioners with essential knowledge and skills regarding the design, implementation, analysis, and interpretation of research in the field of health promotion. This book presents an easy–to–follow, complete approach to research.

In this Second Edition, the authors have updated their popular text with new content and features that make Research Methods in Health Promotion more engaging, more relevant, and more comprehensive. Updates include:

New chapters on community–based participatory research, large–scale surveys, and qualitative data analysis Recent examples and cases encompassing all levels of health promotion, from individual to structural New pictures, graphics, chapter previews, and definitions of key concepts to enhance the learning experience Renewed emphasis on global health promotion and the integration of public health with environmental health Expanded content related to new sampling methods, various types of triangulation, and cost–benefit analysis Research Methods in Health Promotion presents information in a clear, readable way, keeping jargon to a minimum and encouraging readers to reinforce what they have learned by considering discussion and practice questions. The result is a demystification of research methods that anyone in the field of health promotion will find indispensable.

Figures, Tables, and Boxes vii

Preface xv

Acknowledgments xix

The Authors xxi

The Contributors xxiii

Foreword xxv

Part One: Foundations of Health Promotion Research 1

Chapter 1 Key Steps in the Research Process   3
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 2 Philosophy of Science and Theory Construction     23
Laura F. Salazar, Ralph J. DiClemente, and Richard A. Crosby

Chapter 3 Ethical Issues in Health Promotion Research 45
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Part Two: Fundamentals of Health Promotion Research 79

Chapter 4 Observational Research Designs   81
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente

Chapter 5 Experimental Research Designs   115
Laura F. Salazar, Richard A. Crosby, and Ralph J. DiClemente

Chapter 6 Principles of Sampling  147
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 7 Measurement in Health Promotion 177
Richard A. Crosby, Laura F. Salazar, Richard R. Clayton, and Ralph J. DiClemente

Chapter 8 Qualitative Research Strategies and Methods for Health Promotion 209
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente

Part Three: Applications of Health Promotion Research 257

Chapter 9 Conducting Observational Research 259
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 10 Methodological Considerations in the Design, Implementation, and Reporting of Randomized Controlled Trials in Health Promotion Research   285
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 11 Community–Based Participatory Research in the Context of Health Promotion    313
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 12 Program Evaluation 337
Nancy J. Thompson and Michelle C. Kegler

Chapter 13 Survey Research for Health Promotion 367
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Part Four: Data Analysis 395

Chapter 14 Statistical Techniques for Analyzing Observational Research in Health Promotion  397
Richard A. Crosby, Laura F. Salazar, and Ralph J. DiClemente

Chapter 15 Principles of Statistical Analysis for Randomized Controlled Trials in Health Promotion Research   429
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Chapter 16 Methods and Procedures for Analyzing Qualitative Data in Health Promotion 455
Laura F. Salazar, Alejandra Mijares, Richard A. Crosby, and Ralph J. DiClemente

Part Five: Core Skills Related to Health Promotion Research 491

Chapter 17 Introduction to Scientific Writing  493
Richard A. Crosby, Ralph J. DiClemente, and Laura F. Salazar

Chapter 18 Understanding the Grant Process and Developing an Effective Research Grant Application 525
Ralph J. DiClemente, Laura F. Salazar, and Richard A. Crosby

Name Index 560

Subject Index 565

LAURA F. SALAZAR, PHD, is an associate professor and associate dean for research at Georgia State University′s School of Public Health.

RICHARD A. CROSBY, PHD, is the Good Samaritan Endowed Professor and Chair in the College of Public Health at the University of Kentucky.

RALPH J. DiCLEMENTE, PHD, is Charles Howard Candler Professor of Public Health and associate director, Emory Center for AIDS Research at Emory University.