Deliver the Unexpected: and Six Other New Truths for Business Success

Praise for Deliver the Unexpected "Richard′s insights are exactly what entrepreneurs need to read to transform their business in today′s new reality." Margaret Kelly , CEO of RE/MAX International " Deliver the Unexpected is an absolute must–read for any entrepreneur serious about changing the game." Robin Sharma, bestselling author of The Leader Who Had No Title and The Monk Who Sold His Ferrari "Much more than just a fascinating story and much more than just a book on success. Be ready to come away with knowledge of the principles that will help you take your career and income to a whole new level." Bob Burg , coauthor of The Go–Giver and author of Endless Referrals "Anyone can beat up on common wisdom. The trick is building something better in its place, and Robbins has done it big time. Highly recommended." Michael Port , coauthor of The Contrarian Effect: Why It Pays (BIG) to Take Typical Sales Advice and Do the Opposite "Good news: spending time with Richard Robbins′s new book, Deliver the Unexpected, isn′t work. This fictional parable makes ingesting a dose of well–thought–out career advice no work at all." Phil Soper , President & CEO, Brookfield Real Estate Services/Royal LePage "This is a terrific book entertaining, insightful, and fast–moving. You learn a series of proven, practical methods and techniques to help you build and run a more profitable business." Brian Tracy , Chairman & CEO, Brian Tracy International

Acknowledgments xi

Introduction 1

1 The Sign 5

2 The Nemesis 15

3 The Cub 29

4 The Future Myth 45

5 The Knowledge Myth 71

6 The Failure Myth 95

7 The AbundanceMyth 115

8 The Value Myth 137

9 The AttractionMyth 155

10 The Journal 183

11 The Shop 189

12 The Happiness Myth 197

RICHARD ROBBINS is cofounder and CEO of Richard Robbins International (RRi), and one of North America′s foremost business coaches. He has spoken live to over 250,000 people worldwide, and more than 5,000 entrepreneurs and sales professionals have graduated from the acclaimed RRi business coaching program.