Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Connect with customers on Pinterest Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing. Pinterest gives businesses the opportunity to do all three in visually stunning ways. Pinfluence shows marketers, entrepreneurs, retailers, bloggers, and others how to use Pinterest to drive traffic, connect with potential and current clients, and convert followers into buyers. It offers step-by-step, actionable guidance for beginners, and more advanced advice and ideas for seasoned Pinterest users, including: How to set up your professional Pinterest profile for maximum business exposure so that when your pins go viral, they send a flood of targeted traffic to your website or blog How to develop a targeted Pinterest strategy that increases your online exposure, brings in more income, and avoids timewasters that don't win you more leads or fans What you need to do to convert followers into buyers Pinterest marketing help for B2B companies and nonprofits And much more!

Introduction xi Part One Getting Started Chapter 1: Why Pinterest? 3 Chapter 2: Where Do You Start? Creating a Powerful Profile 11 Chapter 3: Before You Pin: Who Do You Want to Attract? 23 Chapter 4: The Basics of Pinning: Beautiful Boards and Compelling Pins 35 Chapter 5: Connecting with Pinterest Users: Commenting, Tagging, Liking, and Hashtags 47 Part Two Pinning for Profits Chapter 6: The Power of Pictures: How to Create Compelling Visual Business Content 57 Chapter 7: Getting Shared: How to Optimize Your Website for Pinners 71 Chapter 8: The Care and Feeding of Pinterest Followers 81 Chapter 9: Twitter, Facebook, and Your Blog: How Pinterest Plays Well with Others 93 Chapter 10: Learning by Watching: Tracking Trends and Monitoring Conversations 105 Part Three Developing Pinfluence Chapter 11: Expanding Your Reach: How to Use Contests, Discussion Boards, Customer Testimonials, User–Generated Content, and Video Galleries to Get More Followers 119 Chapter 12: Mobile Pinning 135 Chapter 13: Pinterest for Nonprofits, Business–to–Business Companies, and Blog–Based Businesses 147 Chapter 14: The Ethics of Pinterest 161 Conclusion 175 About the Author 177 Acknowledgments 179 Index 181

BETH HAYDEN is a nationally known speaker and social media expert, and founder of Blogging With Beth. She regularly contributes to the web′s top social media blogs, and her featured post on Pinterest marketing for Copyblogger.com is one of the site′s most shared posts. Beth frequently speaks about blogging, content marketing, and Pinterest at conferences and events across the country.