Pinterest Marketing For Dummies

Build your brand, market your products, and gain a following on social media′s hottest destination

Many companies are rushing to stake their claim on Pinterest and don′t want to make the wrong moves. Find out how to do it right and build your brand on the fastest–growing social network with this guide. Expert tips show you how to nurture a following, encourage participation, and engage your audience as you implement effective marketing techniques!

Get on board — discover your Pinterest personality to best showcase your business, and then get up to speed on proper etiquette and lingo Build a following — find out how to get active on Pinterest, get customers and clients to follow you, and become a well–liked member of the community Buzz, buzz, buzz — generate Pinterest traffic, use tricks to track content, and then learn how to go viral as part of a successful marketing campaign The results are in — get the tools to measure the results of your Pinterest efforts and determine if you′ve achieved your marketing goals Follow the leader — view pins that went viral to see how other companies have effectively used Pinterest

Open the book and find:

Secrets for getting invited and setting up your account Tips for naming and organizing your boards Steps for pinning, repinning, commenting, and liking Advice on how to run the right contests Strategies for launching a product on Pinterest Ways to showcase your personality through pins How to humanize your brand and introduce followers Techniques for building a strong community

Learn to:

Seek an invitation and set up your account Name and organize your boards, pin, comment, and like Run contests, launch or test products, and humanize your brand Showcase your personality through pins and build a community

Introduction 1

Chapter 1: Understanding Why You Need a Pinterest Presence 5

Chapter 2: Setting Up a Pinterest Account 17

Chapter 3: Following People on Pinterest 37

Chapter 4: Creating Boards and Pins 59

Chapter 5: Pinning and Repinning 79

Chapter 6: Getting Active on Pinterest 95

Chapter 7: Getting Fans, Customers, and Clients to Follow You 105

Chapter 8: Engaging on Pinterest 123

Chapter 9: Creating Pin–Worthy Content 133

Chapter 10: Generating Buzz on Pinterest 153

Chapter 11: Tracking Pinterest Metrics 163

Chapter 12: Ten Pins That Went Viral 173

Index 183

Kelby Carr is the founder and CEO of Type–A Parent, a social network and online magazine–style blog for moms and dads. She also founded the Type–A Parent Conference, an annual blogging and social media conference. Kelby is active on Pinterest with thousands of followers and hundreds of pins. Kelby is the author of Pinterest For Dummies.