Global Fundraising: How the World is Changing the Rules of Philanthropy

Praise for Global Fundraising

"This book focuses on critical issues such as infrastructure, strategy, regulation, and impact. The content is inspiring, practical, and amazingly refreshing. Penelope and Bernard have made complex theoretical issues fun to read!"
Neelam Makhijani, Chief Executive, Resource Alliance

"The Red Cross and Red Crescent Movement needs to be at the forefront of global fundraising to deliver on its vital humanitarian mission. I welcome this book as a great primer for National Societies globally to improve their fundraising work. Bernard Ross is an inspirational fundraiser and a great advisor to have on your side."
Sir Nicholas Young, Chief Executive, British Red Cross

"This book is a must–read for CEOs and fundraisers who work within a global context or are considering entering. The information is a comprehensive treatment of the global fundraising picture including the specific areas of major gifts, grant–making to online giving, and how social media can have an impact. I′m sure this book will become a pillar for educational institutions that teach international third–sector management or a fundraising curriculum. This book will certainly become required reading for us at Make–A–Wish International. I highly recommend this book by Penelope Cagney and Bernard Ross."
Jon Stettner, President and CEO, Make–A–Wish® Foundation International

"Global Fundraising is filling an important gap in our knowledge of philanthropy with global perspectives. It provides fair coverage of regions that have evolving characteristics and shifting trends of philanthropy as is the case in the Arab region, caused by developments resulting from the Arab Spring. Definitely an important book to have."
Dr. Atallah Kuttab, Chairman, Board of Directors, SAANED for Philanthropy Advisory, Arab Region

"What a great source of information! Global Fundraising gives you a detailed and exhaustive presentation of the latest international fundraising trends. It is an asset to the nonprofit world, an invaluable resource for any fundraiser who is willing to cross national borders and for those who would like to know more about other countries′ trends and find new ideas to implement. I couldn′t think of a better book for both young students and established professionals to broaden their knowledge about the increasingly global philanthropy world."
Valerio Melandri, Professor and Director, Master in Fundraising, University of Bologna

Foreword

Andrew Watt, President and CEO, AFP International xvii

Acknowledgments xxi

CHAPTER 1 Introduction to Global Fundraising
Penelope Cagney and Bernard Ross 1

What This Book Is About 1

Who This Book Is For 1

About the Editors and Contributors 2

Seven Global Megatrends 3

This Book s Setup 12

Our Global Fundraising Wiki 14

PART I An Overview of Giving by Region 15

CHAPTER 2 China
Lu Bo and Nan Fang 17

A Historic Review of Philanthropy in China 17

A Panorama of China s Nonprofit Sector 21

Framework for Nonprofit Sector 25

Current Fundraising Trends in China s Nonprofit Sector 32

Fundraising Practices in China 37

In Summary 40

CHAPTER 3 Japan
Masataka Uo 43

Japan: Overview of an Island Nation 44

Philanthropy and Other Support 48

Giving Practices 50

Fundraising Practices 52

Challenges and Innovation 56

In Summary 58

CHAPTER 4 Latin America
Norma Galafassi 59

An Overview of Latin America 59

Income from Services 66

Giving by Individuals 68

Getting Money from the Bottom of the Pyramid 71

Institutional Givers: Governments, Foundations, and Corporations 80

In Summary 85

CHAPTER 5 Western Europe
Chris Carnie 89

The Nonprofit Sector in Western Europe 90

How Western Europe Is Changing the Rules of Philanthropy 96

Where We Are and Where We Are Going 104

In Summary 107

CHAPTER 6 North America
Penelope Cagney and Andrea MacManus, with a case study by R. F. Shangraw Jr. 109

The United States of America 109

Canada 128

In Summary 134

CHAPTER 7 Australia and New Zealand
Sean Triner 135

New Zealand 137

Australia 137

In Summary 151

CHAPTER 8 Central and Eastern Europe
Matt Ide, Mair Bosworth, Anca Zaharia, with an introduction by Chris Carnie 153

Th e Legal Grounds for Philanthropy 154

Fundraising in Central and Eastern Europe 155

Russia by Matt Ide and Mair Bosworth 156

Romania by Anca Zaharia 174

In Summary 177

CHAPTER 9 Africa
Mike Muchilwa 179

Giving to NGOs in Africa 179

Giving for Religious Purposes 181

The Lack of Information on African Philanthropy 182

Philanthropy and Other Support 184

Africa s NGOs 187

Fair Trade and Social Enterprise in Africa 188

A Focus on Two Countries 189

In Summary 221

CHAPTER 10 Middle East and North Africa (MENA)
Tariq H. Cheema 223

The Current Landscape 225

Historical Context 227

Faith–Based Giving 228

The Paradigm Shift 231

The Mohammed bin Rashid Al Maktoum

Foundation 232

The Arab Foundations Forum 233

The World Congress of Muslim Philanthropists 234

In Summary 236

CHAPTER 11 Asia
YoungWoo Choi and Usha Menon, with an Introduction by Bernard Ross 239

Korea by YoungWoo Choi 242

Singapore by Usha Menon 255

In Summary 265

CHAPTER 12 India
Usha Menon and Anup Tiwari 267

The Demographics of India 267

The Nonprofi t Sector in India 269

In Summary 288

PART II Overall Topics in Giving 291

CHAPTER 13 Major Donors
Angela Cluff and Paula Guillet de Monthoux 293

Global Wealth 293

Where Are the Rich People? 294

Who Gives? 296

How Do NGOs and INGOs Go About It? 300

The Rich Will Save Us All Philanthrocapitalism 306

In Summary 313

CHAPTER 14 Globarity The Impact of Social Media on Global Solidarity
Marcelo Iñarra Iraegui and Ashley Baldwin 315

The We without Borders 317

The Individual as King of the Crowd Empire: Is Crowdfunding a Threat to NGOs or an Opportunity? 320

No More Sweeping Things under the Rug 323

The Social Speed of Light 327

Transcending Space: Connecting the Global Community 330

In Summary 338

CHAPTER 15 Innovation The Only Competitive Advantage
Bernard Ross with research from Sudeshna Mukherjee 341

Why Is Innovation So Important? 342

Who Is Innovative? 343

How Do Charities Become Innovative? 346

How to Improve Innovation? 353

In Summary 355

CHAPTER 16 The Charity Giants
Rebecca Mauger 357

Market Drivers 359

Competitive Drivers 359

Cost Drivers 360

Government Drivers 360

Common Themes from the Case Studies in This Chapter 368

In Summary 370

About the Editors 373

About the Contributors 375

Index 383

PENELOPE CAGNEY, MA, CFRE, is the principal of The Cagney Company. She has more than twenty–five years′ experience on three continents as a consultant in fundraising planning and governance with organizations including the Musical Instrument Museum, Phoenix; CFRE International, Alexandria, Virginia; the Joffrey Ballet, Chicago; the National Cultural Center, Egypt; and the Charities Aid Foundation, London. She has taught nonprofit management at the School of the Art Institute of Chicago and American University in Cairo, Egypt. She is the author of Nonprofit Consulting Essentials (Jossey–Bass).

BERNARD ROSS is co–director of the Management Centre, the UK′s largest nonprofit management consultancy and training organization. He has worked in nonprofit management for nearly three decades and is a frequent speaker in Europe, the United States, and globally. He has tested his methods with organizations such as Greenpeace, Oxfam, Save the Children, the Red Cross, and others. He has written widely on strategy and change. His two previous books Breakthrough Thinking for Nonprofit Organizations and The Influential Fundraiser (both Jossey–Bass) were coauthored with Clare Segal.