Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences

SEVEN PRINCIPLES FOR CREATING INSANELY GREAT PRODUCTS, SERVICES, AND EXPERIENCES One : Design Makes All The Difference Beauty, ingenuity, and charisma create a unique competitive advantage. Two : Design The Organization Nurture taste, talent, and a design culture. Three :The Product Is The Marketing Great products sell themselves. Four : Design Is Systems Thinking Product and context are one. Five : Design Out Loud Prototype to perfection. Six : Design Is For People Connect with your customer. Seven : Design with Conviction Commit to a unique voice.

Introduction: Apple, Design and Steve Jobs Chapter 1: Design Makes All the Difference: How beauty, ingenuity and charisma create a unique competitive advantage Chapter 2: Design The Organization: Nurturing taste, talent and a design culture Chapter 3: The Product Is the Marketing: Great Products Sell Themselves Chapter 4: Design Is Systems Thinking: Product and context are one. Chapter 5: Design Out Loud: Prototyping to Perfection Chapter 6: Design Is For People: Connecting with Your Customer Chapter 7: Design With Conviction: Commit to a unique voice Conclusion Index

John Edson is President of LUNAR, a leading global design firm whose clients have included Apple, HP, Cisco, Motorola, Philips, and dozens of startups. He is a guest blogger for Fast Company and a lecturer on design at Stanford University. Together with its clients' teams, LUNAR designed the first Apple laptop, the PowerBook 100, the Oral-B CrossAction toothbrush, and the HP TouchSmart computer among a portfolio of other award-winning and market-defining products.