Power Entertaining: Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from Americas 1st Master Sommelier

Praise for Power Entertaining

"Eddie Osterland is a brilliant sommelier, an accomplished businessman, and a member of a seemingly shrinking group of people known as class acts. I loved him and admired him from the moment I met him, and now I am so happy he is sharing this invaluable information in his outstanding book. I highly recommend it."
Jack Canfield, Coauthor of The Success Principles and Chicken Soup for the Soul®

"Successful leaders know all about the importance of nurturing their relationships with colleagues and business associates. Entertaining with ease and confidence is often a key part of that process. In Power Entertaining, Master Sommelier Eddie Osterland offers a wealth of fun, informative tips on how to entertain successfully in all kinds of business situations. Read this book and let Eddie show you how to become a master of business entertaining!"
Ken Blanchard, coauthor of The One Minute Manager® and Lead with LUV

"Looking for a new way to entertain clients or develop business? Power Entertaining is a must–read for anybody who′s interested in using hosting as a business development strategy. Full of creative ideas on how to bring people together around good wine and food, this book will make you a pro at what I believe to be the most fun and effective way to grow your network."
Keith Ferrazi, author of Never Eat Alone

"Wine knowledge is a powerful tool for today′s businessperson providing leverage in all business entertaining. Eddie Osterland′s dynamic but expert approach makes learning about wine just as much fun as drinking it."
Mary Ewing–Mulligan, Master of Wine and coauthor of Wine for Dummies

Foreword Mark LeBlanc xi

Preface xiii

Acknowledgments xvii

Introduction 1

1 My Definition of Power Entertaining 11

2 Toss (and I Do Mean TOSS)

That Caesar Salad! 21

3 20 Secrets of Successful Power Entertaining 35

4 Power Pairing Great Foods with Great Wines 50

5 Your New Best Friends: The Sommelier and the Wine Merchant 65

6 So Many Wines, So Little Time! 83

7 Taste Wine like the Masters Do 133

8 Out of the Kitchen Closet: Coming Out as a Foodie 155

9 Power Entertaining at Home 162

10 Masterminds: From Wine Geek to Wine Expert 177

Epilogue: Taste Life Now! 183

Appendix A 185

Appendix B 189

Appendix C 191

Appendix D 195

Appendix E 197

Appendix F 199

About the Author 201

About the Collaborator 203

Resources 205

Index 207

EDDIE OSTERLAND, America′s first Master Sommelier, is an internationally acclaimed expert in the culinary arena of food and wine. Eddie holds the prestigious degree of Diplôme Universitaire d′Aptitude à la Dégustation (DUAD) from the Université de Bordeaux in Bordeaux, France. While completing his studies there, he passed the grueling Master Sommelier Diploma in London in 1973 and later became head sommelier at the Hôtel de la Poste in Beaune, Burgundy, France an American running a French wine cellar! For more than twenty–five years, he has delivered workshops on his concept of Power Entertaining to such global companies as Accenture, General Mills, Citigroup, IBM, Merrill Lynch, GE, Ford, UBS, Discover Card, Sprint, Procter & Gamble, Oracle, and American Express.