Socialnomics: How Social Media Transforms the Way We Live and Do Business

Praise for Socialnomics, Second Edition

"It′s obvious that Erik Qualman′s passion is social media."
Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch

"People are hot for social media . . . Erik Qualman says it′s about listening first, then selling."
Forbes

"Erik Qualman has been doing his homework on the social media phenomenon."
The Huffington Post

"This is a must–read for anyone trying to leverage the social graph rather than be squashed by it."
Steve Kaufer, CEO, TripAdvisor

"You learn a lot about someone from how they treat their moms. Erik is a trustworthy guy."
Chris Brogan, New York Times bestselling coauthor of Trust Agents

"Qualman is to social media what Deming is to quality and Drucker to management."
Scott Galloway, Professor, Stern School of Business, NYU

Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy–five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You′ll learn:

The top ten easiest and most overlooked social media opportunities How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly Proper social media training methods for your entire organization What′s next on the digital horizon for social

While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how.

Foreword Scott Monty ix

Acknowledgments xiii

About This Book xv

Introduction xvii

Chapter One Word of Mouth Goes World of Mouth 1

Chapter Two Social Media = Preventive Behavior 29

Chapter Three Social Media = Braggadocian Behavior 37

Chapter Four What We Can Learn from Politics 50

Chapter Five I Care More about What My Neighbor Thinks Than What Google Thinks 72

Chapter Six Death of Social Schizophrenia 95

Chapter Seven Winners and Losers in a 140–Character World 107

Chapter Eight Next Steps for Companies and the Glass House Generation 149

Chapter Nine Social Media Rolodex and Resources 188

Chapter Ten Social ROI 195

Chapter Eleven Social Success Secrets (Give Them to Me Now!) 210

Chapter Twelve Blogging: What Works 217

Chapter Thirteen 100+ Social Media Tools 226

Chapter Fourteen Making Viral Videos 234

Chapter Fifteen Social Media for B2B 238

Chapter Sixteen Case Studies 243

Chapter Seventeen Social Analytics: Big Data and Beyond 256

Chapter Eighteen Social Organizational Structure 267

Chapter Nineteen FAQs 273

Chapter Twenty Teacher and Company Resources and Exercises 292

Socialnomics Summary 296

Notes 299

About the Author 311

Index 313

ERIK QUALMAN was voted the 2nd Most Likeable Author in the World behind Harry Potter′s J. K. Rowling. Fast Company ranks him as a Top 100 Digital Influencer, and PC Magazine lists his blog as a Top 10 Social Media blog. A frequently requested international speaker, he has been featured on media outlets including 60 Minutes, the Wall Street Journal, and ABC News. He is listed as a Top 50 MBA Professor and has served as the Head of Marketing at Travelzoo®. Yet, he may be best known for writing and producing the world′s most watched social media video.

A 2010 Finalist for the Berry–AMA Book Prize for the Best Book in Marketing