Video Marketing For Dummies

Create a buzz–worthy video to reach the right audience and driveyour marketing

The rise of online video makes adding video to your marketingplan a must. A good marketing video can grab customers′ attentionand maybe even boost your profits. This book collects the expertiseof four video marketing pros who share the tools needed to getmaximum return on video investment. From marketer to producer toeditor, you′ll learn it all!

Get down to the basics start down the path of creatingeffective marketing videos by deciding on the right concept foryour plan

Send the right message figure out what you want tocommunicate, make it compelling, turn it into a concept with visualimagery, and script it in detail

Prepare for production find everything you need to knowabout creating your budgets, finding locations, recruiting cast andcrew, and covering all the legal requirements

Lights, camera, action learn the right tools to get itall shot and benefit from techniques and tips used by professionalfilmmakers

Walk the red carpet follow the right methods to reachyour target audience and get viewers on the web

Maximize your investment use your production skills tocreate videos for training and other internal applications

Open the book and find:

Why you must take advantage of video marketing

Ways to stretch a small budget to make your video shine

The tools and tips for creating compelling video content

How to master the art of editing

Tips for adding the right sounds and effects

Steps for sharing your video on YouTube

How to use social media to get your video seen

Advice on how to use humor to create more memorable videos

Learn to:

Build video into your marketing plan and create a videooutline

Create compelling content that appeals to viewers

Choose the right sites for your video to reach customers

Measure the results of your video marketing efforts

Introduction 1

Part I: Creating Effective Marketing Videos 7

Chapter 1: Video Marketing from the Ground Up 9

Chapter 2: Integrating Video into Your Marketing 19

Chapter 3: Choosing Types and Styles of Marketing Videos 35

Chapter 4: Scripting the Right Message 47

Part II: Preparing for Production 69

Chapter 5: Producing a Marketing Video on a Budget 71

Chapter 6: Finding the Perfect Location to Shoot 85

Chapter 7: Assembling Your Cast and Crew 99

Chapter 8: Making It Legal: Crossing the T′s and Dotting the I′s 117

Part III: Shooting Your Video 131

Chapter 9: Gearing Up 133

Chapter 10: Let There Be Light 149

Chapter 11: Sounds Good: Getting Great Audio 157

Chapter 12: Conducting the Big Shoot 169

Part IV: Editing and Polishing Your Video 189

Chapter 13: Choosing Your Editing Software 191

Chapter 14: Planning First, Cutting Second 209

Chapter 15: Working with Music and Other Audio 231

Chapter 16: Adding Titles and Visual Effects 249

Part V: Posting and Promoting Your Video 265

Chapter 17: Sharing Your Video on YouTube and Other Platforms 267

Chapter 18: Incorporating Marketing Videos into Your Website 287

Chapter 19: Promoting Your Video with Social Media 303

Chapter 20: Using Search Engine Optimization and Paid Ads 319

Chapter 21: Measuring Results and Improving Your Video 337

Part VI: The Part of Tens 351

Chapter 22: Ten Video Marketing Don′ts 353

Chapter 23: Ten Nonmarketing Uses for Business Video 359

Chapter 24: Ten Video Marketing Resources 363

Index 371

Kevin Daum is the founder of ROARing Video and author of ROAR! Get Heard in the Sales and Marketing Jungle and Building Your Own Home For Dummies. Matt Scott is head of production for ROARing Video. Bettina Hein is founder and CEO of Pixability. Andreas Goeldi is the CTO of Pixability.