Doing More with Less: The New Way to Wealth

Praise for Doing More with Less Bruce Piasecki redefines what winning looks like for all of us. —GERALD BRESNICK, Vice President of Environment, Health & Safety and Social Responsibility, Hess Bruce Piasecki has created a book about discovering and maintaining wealth that, in fact, redefines wealth itself to include much more than mere numbers in a bank account. —JAY PARINI, bestselling author of The Last Station and The Passages of H.M. Bruce Piasecki is one of the few thinkers really upping the ante for leaders in business and society. —JAMES HOWARD KUNSTLER, bestselling author of The Long Emergency and The Geography of Nowhere Bruce Piasecki offers new grounds for hope in this century, as he elevates the roles of competition, innovation, and stewardship in our lives. —BARBARA KASS, author and teacher Bruce Piasecki's latest work artfully blends the practical with the profound. Piasecki teaches us now that frugality is not only a personal virtue but a dire necessity in a world filled with 7 billion souls. —DEMETRI CHRISS, Senior Development Officer–North America, Anatolia College Bruce Piasecki has a unique global perspective. He weaves powerful anecdotes and adroit business analysis to explain how our modern times work at its very core. —EROL USER, President and CEO, User Corporation, Istanbul, Turkey Piasecki is a prose master who inspires with information, persuasion, and delight, giving us informed glimpses of a poetry in our near future. —HADASSAH BROSCOVA, founder and Editor in Chief of Carpe Articulum Journal and Foundation This new book captures the humility and moral insights of Bruce Piasecki, whose life has been shaped by up-close encounters with an amazing range of governments and corporations. I have posted numerous radio shows on the life and work of Bruce Piasecki. They all are inspirational like this must-read book. —DAVID WILLIAM GIBBONS, broadcaster of In Discussion, syndicated worldwide at DG Networks Read this book and grow. —GORDON LAMBERT, Vice President of Sustainability, Suncor Energy

Foreword Gene Miller vii Acknowledgments xvii Competition and the Tangle of Social Needs: A Preamble 1 Part I Competition and the Tangle of Social Needs 19 Chapter 1 In the Company of Knuckleheads 21 Chapter 2 Scarcity and Creativity 43 Part II Unstoppable Frugality 63 Chapter 3 The Art of Competitive Frugality 65 Chapter 4 Doing More with Less: An Essay on Freedom and Fate 85 Part III Near the Future 115 Chapter 5 An Idler in the City: Capitalism Is Where We Live 117 Chapter 6 Another Day Will Tell 149 About the Author 159 Also by Bruce Piasecki 161 Index 163

BRUCE PIASECKI is President and founder of AHC Group, Inc., a management consulting firm. For more than thirty years, AHC Group has focused on the critical areas of corporate governance consulting, energy, and environmental strategy, product innovation, and sustainability strategy. Whether working with Toyota, Shaw Industries, Suncor Energy, or FMC, Bruce and his team show companies how to compete on price, quality, and social needs. Piasecki has evolved from a niche expert on environmental issues for Fortune 500 corporations to a mainstream advocate for sustainable strategies for everyone. He has taught at Cornell University, Clarkson University, and Rensselaer Polytechnic Institute, becoming a tenured faculty member and then a director of a master of science graduate program. Piasecki holds a PhD and bachelor's degree from Cornell University, where he was a Cornell National Scholar Award winner.