Business Model You: A One–Page Method For Reinventing Your Career

Dreaming of a new career or life path? We all do. But most of us lack a structured way to reinvent ourselves, even as changing workplace business models make professional and personal life more challenging than ever. Replace career uncertainty with career confidence by using the single–page blueprint that′s helped reinvent thousands of organizations worldwide. It′s the systematic way to optimize the most important business model of all: business model you. " Business Model You is a flight path to structure, meaning, and purpose." — Philip Galligan , Business Advisor, Ireland "The personal business model is an innovative, visually powerful tool for assessing who you are and what you can do." — James C. Wylie , Business Life Coach, United States "Successful companies do it again and again. Why not you?" — Ralf Meyer , Angel Investor & Consultant, Germany "A practical, inspiring playbook for designing a fulfilling life by shifting focus from skills to Value Provided" — Gary Percy , Marketing Director, Australia

1 Canvas Learn to use the key tool for describing and analyzing organizational and personal business models. Chapter 1 Business Model Thinking: Adapting to a Changing World 19 Chapter 2 The Business Model Canvas 25 Chapter 3 The Personal Business Model Canvas 53 2 Reflect Revisit your life direction and consider how you want to align your personal and career aspirations. Chapter 4 Who Are You? 81 Chapter 5 Identify Your Career Purpose 133 3 Revise Adjust — or reinvent — your work life using the Canvas and discoveries from previous sections. Chapter 6 Get Ready to Reinvent Yourself 161 Chapter 7 Re–Draw Your Personal Business Model 175 4 Act Learn to make it all happen. Chapter 8 Calculate Your Business Value 209 Chapter 9 Test Your Model in the Market 223 Chapter 10 What′s Next? 243 5 Extras Read more about the people and resources behind Business Model You . The Business Model You Community 252 Creator Bios 254 Notes 256

Tim Clark is a professor of business, multimillionaire entrepreneur and author. He was editor of the international bestseller Business Model Generation . As a psychology major at Stanford University, Clark developed a keen interest in vocational counseling. Following the sale of his latest company, Clark devoted himself exclusively to teaching and writing, focusing on his "entrepreneurship for everyone" approach to personal career development. Alexander Osterwalder, PhD is an international speaker, workshop facilitator and strategy consultant. He writes a popular blog on business model innovation at www.businessmodelalchemist.com. Yves Pigneur, PhD, is a professor of business at the University of Lausanne, Switzerland.