Powered by Pro Bono: The Nonprofit’s Step–by–Step Guide to Scoping, Securing, Managing, and Scaling Pro Bono Resources

Generate Hundreds of Thousands of Dollars in Pro Bono Services More than $15 billion in pro bono services is donated to nonprofits every year—four times as much as all corporate grantmaking. These services go beyond legal services, to marketing, strategic planning, technology, and more. Powered by Pro Bono , a hands-on guide from the leader in the field, provides step-by-step directions for how your nonprofit can secure and manage these valuable resources to get the results you need. "Taproot was remarkably able to transform pro bono service from an unreliable solution into one that hundreds of nonprofits count on every year. This book finally lets the rest of us in on the secrets behind how they have made it work." —Jeanne Bell, CEO, CompassPoint Nonprofit Services; chair, Alliance for Nonprofit Management "This book is a critical resource for any nonprofit board serious about resource generation." —Linda Crompton, CEO, BoardSource " Powered by Pro Bono discusses effective approaches to attract and manage pro bono services." —Evan Hochberg, national director, Community Involvement, Deloitte Services LP "This book will unlock the vault of talent and skills that companies can bring to the nonprofit sector, and ultimately help build stronger communities." —Ken Sternad, president, The UPS Foundation " Powered by Pro Bono is required reading for anyone committed to making long-term, positive impact in their communities." —Caroline Barlerin, director, Global Community Engagement, Hewlett Packard's Office of Sustainability and Social Innovation "Companies are increasingly developing pro bono programs as a key tool to increase their positive community impact. This book is an essential guide for nonprofits to prepare for this fast-growing trend." —Margaret M. Coady, director, Committee Encouraging Corporate Philanthropy

Figures, Tables, Exhibits, and Worksheets ix Preface xiii Aaron Hurst Acknowledgments xvii About the Taproot Foundation xix Introduction: Pro Bono 101 1 How to Use This Book 2 A Brief History of Pro Bono 4 Nonprofi t Pro Bono Use and Need Today 5 Making Pro Bono Work: Five Principles 10 Getting Started 14 Stage One: Scope Projects 17 Understanding Your Pro Bono Project Needs 20 Using a To–Do List to Identify Project Needs 21 Screening: Four Tests for Great Pro Bono Engagements 24 Scoping the Project and Building an Internal Team 31 Conducting a Pre–Mortem 40 Stage Two: Secure Resources 45 The World of Untapped Talent 47 Sources of Pro Bono 51 Identifying Potential Providers 78 Making an Ask 80 Typical Pro Bono Application 89 Stage Three: Manage Projects 95 Phase Zero: Preparing for Kickoff 100 Phase One: Kickoff 110 Phase Two: Discovery 119 Phase Three: Drafting 130 Phase Four: Delivery and Implementation 135 Phase Five: Evaluation and Celebration 138 Stage Four: Scale Projects 147 What Does It Mean to Be Powered by Pro Bono? 149 Level One: Beginner 154 Level Two: Practicing Pro Bono 155 Level Three: Organization–wide Adoption 160 Level Four: Powered by Pro Bono 182 Epilogue: Off into the Sunset . . . 195 Appendix A: Determining Your Multiyear Goals 199 Appendix B: Examples of Job Postings 201 Appendix C: Sample Liability Waiver 207 Appendix D: Example of a Submitted Application for Pro Bono Services 213 Appendix E: Sample Post–Mortem Template 217 Appendix F: Sample Post–Project Surveys 221 Appendix G: Identifying Your Core Competencies 229 Appendix H: Potential Pro Bono Projects 231 Notes 237 Index 244

Aaron Hurst is the president of Taproot Foundation. He is one of the nation's most recognized social entrepreneurs, and a leading advocate of pro bono service. He is also the author of the inspirational Mommy and Daddy Do It Pro Bono . Taproot Foundation , founded in 2001, leads the rapidly expanding pro bono marketplace. Taproot has served more than 1,300 nonprofit organizations through its award-winning Service Grant Program, designed pro bono programs for dozens of leading companies, and sparked key national pro bono initiatives such as Billion + Change.