Grab More Market Share: How to Wrangle Business Away from Lazy Competitors

Grab More Market Share

In troubled times, businesses need to shake off theiruncertainty and look around. Previously intimidating competitorsare often hamstrung by inflexible business models and unable toaccommodate shifts in the market. As consumer habits change toreflect new economic realities and cultural trends, huge chunks ofthe market go up for grabs. And that′s when smart companies whoare paying attention can step up and "steal" their share.

If you want to grow in a slowly recovering economy,a stagnant economy, or even a declining market, your best andonly plan is to remain reactive to the market′s needs and wrangle away somebody else′s market share. Grab More Market Share teaches professionals how not to settle for 1 percent growth. Author Ross Shafer uses rock–solid case studies to show leaders how to leverage shifting public consciousness to swing dollars towards their organizations.Refining this discipline allows business professionals to predict the next changes in buying habits and execute strategic plans thatsnag 10 to 15 percent market share from competitors. Spot those opportunities, and grab your share.

Acknowledgments ix

Leaders, Read This First xi

Chapter 1 First, You Must Attack Market Share 1

Chapter 2 Don′t Let the Culture Embarrass You 9

Chapter 3 They Want Customer Urgency . . . Not Customer Service 23

Chapter 4 User–Generated Leadership Rocks! 37

Chapter 5 Which Trusted Advisors Will Lead the Recovery? 51

Chapter 6 Not All Contrarian Thinkers Are Crazy 63

Chapter 7 To Office or Not to Office 83

Last Words 93

Backing Up These Outrageous Claims 95

About the Author 105

ROSS SHAFER is one of the most sought–after keynote speakers, management advisors, and seminar leaders on the subjects of motivating change, customer empathy and urgency, and market relevance. Speaking over seventy–five times a year, Ross frequently shares the stage with heavyweights like Colin Powell, Tom Peters, Jack Welch, and Malcolm Gladwell. A six–time Emmy Award winning TV host, writer, and producer, Ross left the entertainment world and turned his talents toward studying how cultural changes determine why certain organizations thrive during tough economic times, while others disappear into extinction. Find more at RossShafer.com