Forces for Good: The Six Practices of High–Impact Nonprofits

Praise for Forces for Good "Top 10 Business Book of the Year ... a serious piece of research."—The Economist "Offers excellent real–world examples of what great nonprofits actually look like."—Financial Times.com "A Best Book of the Year."—The Globe and Mail, Toronto "Inspired and inspiring, this book can change the way the world works by changing how leaders think. Leslie Crutchfield and Heather McLeod Grant have made a significant contribution with a Very Big Idea: the shift in focus from building an organization to building a movement."—Jim Collins, author, Good to Great; coauthor, Built to Last "Global problems like abject poverty require innovative, scalable solutions. We have so much to learn from these six practices because they′re what lead to wide–scale social change."—Sheryl Sandberg, chief operating officer, Facebook "The nonprofits making the greatest impacts these days are entrepreneurial, adaptive, outward–looking, and sometimes a little messy. Working together, they are trying not only to solve problems, but also to reform whole systems. For the many leaders of all ages out to change the world, this book provides an invaluable road map. Bravo!"—David Gergen, professor of public service and director, Center for Public Leadership, Harvard Kennedy School; senior political analyst, CNN Winner Skystone Ryan Research Prize by the Association of Fundraising Professionals Winner Gold Prize by Axiom Business Book Awards for Nonprofits Revised and Updated "Top 10 Business book of the year." —The Economist

Foreword to the Revised and Updated Edition J. Gregory Dees ix PART ONE: INTRODUCTION 1 Introduction to the Revised and Updated Edition 3 Introduction to the First Edition 13 PART TWO: ACHIEVING IMPACT 25 1 Forces for Good 27 2 Advocate and Serve 47 3 Make Markets Work 73 4 Inspire Evangelists 101 5 Nurture Nonprofi t Networks 125 6 Master the Art of Adaptation 149 7 Share Leadership 175 8 Sustaining Impact 203 9 Putting It into Practice 233 PART THREE: NEW LESSONS FOR NEW TIMES 251 10 Thriving in Tumultuous Times 253 11 Deepening the Six Practices 269 12 Forces for Local Good 289 13 Forces for Good Diagnostic Tool 321 PART FOUR: APPENDIXES AND RESOURCES 325 Appendix A: Research Methodology for the First Edition 327 Appendix B: Field Experts 341 Appendix C: Case Study Research Guidelines and Questions 345 Appendix D: Original Research Interview List 349 Appendix E: Updated Organization Profi les 355 Appendix F: Research Methodology and Sources for New Material 389 Appendix G: Preface to the First Edition 395 Endnotes 397 Additional Resources 411 Acknowledgments 419 The Authors 425 Index 427

Leslie R. Crutchfield is an author, speaker, philanthropic and nonprofit adviser, and leading authority on scaling social innovation and high–impact philanthropy. She is a senior adviser with FSG Social Impact Consultants and coauthor of Do More Than Give from Jossey–Bass. Heather McLeod Grant is a consultant, author, speaker, and adviser to high–impact nonprofits and foundations. As a senior consultant at Monitor Institute, her work focuses on scaling social innovations and impact, leveraging networks for social change, and transforming large–scale legacy nonprofits. She also lectures at Stanford University and serves on several nonprofit advisory boards. Crutchfield and Grant are the coauthors of the first edition of Forces for Good from Jossey–Bass. Visit their web site www.forcesforgood.net