The Everyday Entrepreneur

Praise for THE Everyday ENTREPRENEUR
"Entrepreneurship. It′s not just an idea, it′s a lifestyle . . . A mission that can only be accomplished with focus, dedication, thoughtful planning, and above all, passion. Funny, I think I just described Rob Basso . . . Soak in the wisdom that Rob has gathered to share with you. I can′t think of a better guy to write this book."—Jeff Hoffman, cofounder, Priceline.com
"Rob Basso possesses enough enthusiasm to power the nation′s energy grid. Having known Rob for more than a decade, I′m fortunate to be able to tap into his boundless energy and spirit in person. Getting focused and motivated by reading The Everyday Entrepreneur might just be the next best thing."—Jed Morey, Publisher, Long Island Press
"I firmly believe that the best way to become more successful in business is by learning from the experiences of others, and the real–world stories in this book enable the reader to do just that. Unlike so many dry business books, Rob Basso has skillfully illustrated his points with entertaining and candid stories about real people and their business knowledge. This book is different—a compelling and instructive read that shouldn′t be missed."—Steve Davies, Chief Executive, The Alternative Board®, Nassau
"Rob Basso has garnered wide–reaching exposure to diverse businesses in his active and accomplished career of mentoring and supporting leading entrepreneurs. His pragmatic approach and his insightful problem–solving techniques have helped executives navigate through their unique challenges and achieve their goals. As a resource, The Everyday Entrepreneur is the culmination of Basso′s best practices to encourage positive results for professionals striving for success."—Nada Marjanovich, Publisher and Editor, Long Island Pulse magazine

Spis treści:
Foreword Jeff Hoffman ix
Acknowledgments xiii
Introduct ion 1
1 Lemonade Stands Are Just Too Static 5
2 Take the Blinders Off 21
3 Image and Reputation Matter 39
4 Is That a Leprechaun in Your Pocket, or Are You Just Happy to See Me? 53
5 Foster Bold Dreams, Bolder Actions 69
6 Humble Beginnings 87
7 Diving without a Shark Cage 103
8 Fun with Risks 119
9 The Corporate Game 133
Entrepreneurial Insights 151
Afterword 159
About the Author 161
Index 163

Nota biograficzna:

Rob Basso is an everyday entrepreneur with a mission and a passion to help small businesses navigate their way to success. A recognized business leader and sought–after speaker, he has built a reputation as a successful entrepreneur who is committed to helping others achieve their entrepreneurial dream. His list of achievements includes: founder of Advantage Payroll Services, founding investor in Empire National Bank, co–creator of the BusyFit DVD, and creator of BassoOnBusiness.com, a destination for business owners to get tools, strategies, and real–world information vital to success. Rob also hosts a web program that features innovative entrepreneurs and businesses, where each episode includes Working Lunch With Rob, a supportive and motivating forum for small businesses.

Okładka tylna:

Praise for THE Everyday ENTREPRENEUR
"Entrepreneurship. It′s not just an idea, it′s a lifestyle . . . A mission that can only be accomplished with focus, dedication, thoughtful planning, and above all, passion. Funny, I think I just described Rob Basso . . . Soak in the wisdom that Rob has gathered to share with you. I can′t think of a better guy to write this book."—Jeff Hoffman, cofounder, Priceline.com
"Rob Basso possesses enough enthusiasm to power the nation′s energy grid. Having known Rob for more than a decade, I′m fortunate to be able to tap into his boundless energy and spirit in person. Getting focused and motivated by reading The Everyday Entrepreneur might just be the next best thing."—Jed Morey, Publisher, Long Island Press
"I firmly believe that the best way to become more successful in business is by learning from the experiences of others, and the real–world stories in this book enable the reader to do just that. Unlike so many dry business books, Rob Basso has skillfully illustrated his points with entertaining and candid stories about real people and their business knowledge. This book is different—a compelling and instructive read that shouldn′t be missed."—Steve Davies, Chief Executive, The Alternative Board®, Nassau
"Rob Basso has garnered wide–reaching exposure to diverse businesses in his active and accomplished career of mentoring and supporting leading entrepreneurs. His pragmatic approach and his insightful problem–solving techniques have helped executives navigate through their unique challenges and achieve their goals. As a resource, The Everyday Entrepreneur is the culmination of Basso′s best practices to encourage positive results for professionals striving for success."—Nada Marjanovich, Publisher and Editor, Long Island Pulse magazine