How: Why How We Do Anything Means Everything

"My friend Dov Seidman has dedicated his life′s work to studying how people conduct their business and their lives. As we settle into the twenty–first century with all of its unique challenges . . . it′s clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
—From the Foreword by President Bill Clinton
"Dov Seidman′s How is a brilliant social–ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
—Elie Wiesel, Nobel Peace Laureate
"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old–fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
—Thomas L. Friedman, New York Times columnist
"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today′s wired and transparent global economy, companies that ′outbehave′ their competitors ethically will also tend to outperform them financially."
—Fortune magazine

Spis treści:
Foreword xi
Preface xiii
Prologue: Making Waves 1
Part I: How We Have Been, How We Have Changed 13
Introduc tion: The Spaces between Us
CHAPTER 1: From Land to Information 17
Lines of Communication.
Getting Flattened.
CHAPTER 2: Technology′s Trespass 25
The Ties That Bind Us.
Distance Unites Us.
Can You Hear Me.
Now?
The Age of Transparency.
The Persistence of Memory.
The Information Jinni Is Out of the Lamp.
CHAPTER 3: The Journey to HOW 41
Just Do It.
The Certainty Gap.
The Limitations of Rules.
Outbehaving the Competition.
How We Go Forward.
Part II: How We Think 57
Introduction: The Paradox of Journey.
CHAPTER 4: Playing to Your Strengths 63
Help.
You Can Judge a Book by Its Cover.
Looking Out for Number Two.
The Evolution of What Is Valuable.
Believe It.
CHAPTER 5: From Can to Should 81
Rules as Proxies.
Dancing with Rules.
On the Tip of Your Tongue.
Unlocking Should.
Risk and Reward.
CHAPTER 6: Keeping Your Head in the Game 103
Distraction.
Small Lapses, Large Costs.
Dissonance.
Doing Consonance.
Friction.
Putting It in the Whole.
Part III: How We Behave 125
Introduction: How We Do What We Do.
CHAPTER 7: Doing Transparency 129
Beyond Proxies and Surrogates.
ICU, UC Me.
The Market Defines You.
Say You Are Sorry.
Interpersonal Transparency.
Sig, Don′t Zag.
CHAPTER 8: Trust 157
The Soft Made Hard.
How High Is the Ceiling?
Going on a TRIP.
Tripping.
Doing Trust.
Trust Is the Drug.
Trust, but Verify.
CHAPTER 9: Reputation, Reputation, Reputation 181
Reputation in a Wired World.
Reputational Capital.
Mismanaging Reputation Management.
A Second Chance.
Part IV: How We Govern 209
Introduction: Innovating in HOW.
CHAPTER 10: Doing Culture 215
The Sum of All HOWs.
The Spectrum of Culture.
The Four Types of Culture.
Five HOWs of Culture.
CHAPTER 11: The Case for Self̵ 1;Governing Cultures 241
Self–Governance on the Shop Floor.
Freedom Is Just Another Word.
Taking Culture for a Test–Drive.
Closing Gaps.
Values in Action.
A Journey to Culture.
Why Self–Governance Is the Future of Business.
CHAPTER 12: The Leadership Framework 267
Leadership.
Walking the Talk.
The First Five HOWs of Leadership.
Circles in Circles (A Thought).
The Leadership Framework, Continued.
Afterword 299
HOWs Matter 305
Acknowledgments 307
Notes 315
Selected Bibliography 331
Index 337

Nota biograficzna:
Dov Seidman′s professional career has focused on how companies and their people can operate in both a principled and profitable way. He is the founder and CEO of LRN. Since 1994, LRN has helped hundreds of companies simultaneously navigate complex legal and regulatory environments and foster ethical cultures. In 2008, LRN acquired environmental innovation firm GreenOrder. Today, LRN operates globally and reaches, works with, and helps shape winning organizational cultures inspired by sustainable values in hundreds of companies with over 20 million people working in more than 100 countries around the world. Fortune magazine called Dov the "hottest advisor on the corporate virtue circuit" and he was also named one of the "Top 60 Global Thinkers of the Last Decade" by the Economic Times. Dov became the exclusive corporate sponsor of the Elie Wiesel Foundation for Humanity Prize in Ethics in 2008. He is a Harvard Law School graduate who also earned a bachelor′s and master′s degree in moral philosophy from UCLA and a BA with honors in philosophy, politics, and economics from Oxford University.

Okładka tylna:
"My friend Dov Seidman has dedicated his life′s work to studying how people conduct their business and their lives. As we settle into the twenty–first century w ith all of its unique challenges . . . it′s clear that people worldwide will rise or fall together. Our mission must be to create a global community of shared responsibilities, shared benefits, and shared values. This new focus will require all of us to think about the how, and to find new ways to take action to solve the global issues that none of us can tackle alone."
—From the Foreword by President Bill Clinton
"Dov Seidman′s How is a brilliant social–ethical study. It simplifies for the reader the complexity of vital challenges facing humanity today. Students and teachers alike will profit from reading this book."
—Elie Wiesel, Nobel Peace Laureate
"Dov Seidman basically argues that in our hyperconnected and transparent world, how you do things matters more than ever, because so many more people can now see how you do things, be affected by how you do things, and tell others how you do things on the Internet anytime, for no cost and without restraint . . . and so it must be with us. We need to get back to collaborating the old–fashioned way. That is, people making decisions based on business judgment, experience, prudence, clarity of communications, and thinking about how—not just how much."
—Thomas L. Friedman, New York Times columnist
"A trained moral philosopher, Dov Seidman has built a highly successful business on the theory that in today′s wired and transparent global economy, companies that ′outbehave′ their competitors ethically will also tend to outperform them financially."
—Fortune magazine