Markets Never Forget (But People Do): How Your Memory Is Costing You Money––and Why This Time Isnt Different

Think "this time it′s different"? Think again.
From internationally recognized investment expert Ken Fisher comes Markets Never Forget (But People Do), a well–reasoned, logical, data–driven and often entertaining look at the many ways investors′ memories fail them. What′s more, Fisher provides tools investors can use to begin improving their faulty memories—now.
No matter how big, new and scary something may seem, according to Fisher we′ve almost always been through something similar before. And if you can remember that, find those other times and learn lessons from them, you can know better how to react—or not react. You can know that it′s never as bad, as great or as lasting as your faulty memory makes you think. Just remembering that can make you a better investor. Don′t forget. Markets don′t.

Spis treści:
Preface ix
Acknowledgments xvii
Chapter 1 The Plain–Old Normal 1
Yes Sir, Sir John 1
The Normal Normal 5
The Jobless Recovery 14
The Always Feared, Rarely Seen Double Dip 23
Chapter 2 Fooled by Averages 31
Bull Markets Are Inherently Above Average 32
Viva the V 36
Normal Returns Are Extreme, Not Average 47
The Pause That Refreshes (and Confuses) 49
Getting Average Returns Is Hard—Really Hard 53
Chapter 3 Volatility Is Normal—and Volatile 57
What the Heck Is Volatility? 58
Volatility Is Volatile 61
The Daily Grind 65
Stocks Are Less Volatile Than Bonds? 67
Economic Volatility—Also Normal 69
Volatility Isn’t Inherently Bad 71
Never a Dull Moment 74
Chapter 4 Secular Bear? (Secular) Bull! 81
Seeing the World Through Bear– Colored Glasses 82
Two Secular Bear Markets? 84
Stocks—Up Vastly More Than Down 90
Chapter 5 Debt and Deficient Thinking 101
Deficits Aren’t Bad, but Surpluses Will Kill You 105
The History of Big Government Debt 110
Just Who Is at Default Here? 116
Chapter 6 Long– Term Love and Other Investing Errors 123
No One Category Is Best for All Time 124
Long– Term Love Is Like Long– Term Forecasting—Both Wrong 129
It’s Still Heat Chasing Even When It Seems Safe 134
Use History to Your Advantage 146
Chapter 7 Poli–Ticking 151
Enter the Ideology– Free Zone 152
Your Party Isn’t Better 153
Presidents and Risk Aversion 155
Perverse Inverse—It’s Four and One 160
Poli– Tics Go Global 170
Poli– Tics Versus Entrepreneurs 172
Chapter 8 It’s (Always Been) a Global World, After All 177
It’s Always Been a Small World 179
Seeing the World Right 186
Conclusion 194
Appendix 197
Notes 201
Index 211

Nota biograficzna:
Ken Fisher is best known for his prestigious "Portfolio Strategy" column in Forbes magazine, where his over 27–year tenure of high–profile calls makes him the fourth longest–running columnist in Forbes′s 90–plus year history. He is the founder, Chairman and CEO of Fisher Investments, an independent global money management firm managing tens of billions for individuals and institutions globally. Fisher is ranked #252 on the 2010 Forbes 400 list of richest Americans, and #736 on the 2011 Forbes global billionaires list. In 2010, Investment Advisor magazine named him among the 30 most influential individuals of the last three decades. Fisher has authored numerous professional and scholarly articles, including the award–winning "Cognitive Biases in Market Forecasting." He has also published seven previous books, including New York Times and Wall Street Journal bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and < i>Debunkery, all published by Wiley. Fisher has been published, interviewed and/or written about in many major American, British and German finance or business periodicals. He has a weekly column in Focus Money, Germany′s leading weekly finance and business magazine.
Lara Hoffmans is a content manager at Fisher Investments, managing editor of MarketMinder.com, a regular contributor to Forbes.com and co–author of the bestsellers, The Only Three Questions That Count, The Ten Roads to Riches, How to Smell a Rat and Debunkery.

Okładka tylna:
Think "this time it′s different"? Think again.
From internationally recognized investment expert Ken Fisher comes Markets Never Forget (But People Do), a well–reasoned, logical, data–driven and often entertaining look at the many ways investors′ memories fail them. What′s more, Fisher provides tools investors can use to begin improving their faulty memories—now.
No matter how big, new and scary something may seem, according to Fisher we′ve almost always been through something similar before. And if you can remember that, find those other times and learn lessons from them, you can know better how to react—or not react. You can know that it′s never as bad, as great or as lasting as your faulty memory makes you think. Just remembering that can make you a better investor. Don′t forget. Markets don′t.