Multimedia–based Instructional Design: Computer–based Training, Web–based Training, Distance Broadcast Training, Performance–based Solutions

A New Edition of the Book that Turned the Training World Upside Down Just as the groundbreaking first edition of Multimedia–Based Instructional Design offered a complete guide to designing and developing interactive multimedia training, the second edition is filled with relevant new content, automated tools on the CD–ROM, updates on standards, and current case studies and demonstrations. Praise for the second edition of Multimedia–Based Instructional Design "Finally, the book I have longed for is on the shelf! The second edition of Multimedia–Based Instructional Design , by William W. Lee and Diana L. Owens, is strong on practice, grounded in proven theoretical principles, and chock–full of automated tools that make the instructional design process easy to learn and easy to apply." – Angela Benson , assistant professor, Department of Human Resource Education, University of Illinois, Urbana–Champaign "There are many books about the development of e–Learning but very few that answer the question ′How do I do it?′ This book provides many answers to that question in a way that demonstrates both the authors’ knowledge of development theory as well as their practical, real–world mastery." – Thomas Toth , Certified Macromedia MX 2004 Developer; author, Technology for Trainers ; and e–Learning designer and developer

List of Figures and Tables xiii Acknowledgments xvii Introduction: Getting the Most from This Resource xix PART ONE Multimedia Needs Assessment and Analysis 1 1 Introduction to Multimedia Needs Assessment and Front–End Analysis 3 2 Needs Assessment 6 3 Front–End Analysis 15 4 Audience Analysis 18 5 Technology Analysis 22 6 Situational Analysis 28 7 Task Analysis 31 8 Critical Incident Analysis 36 9 Issue Analysis 39 10 Objective Analysis 42 11 Media Analysis 55 12 Extant Data Analysis 73 13 Cost Analysis 77 14 Rapid Analysis Method 81 PART TWO Multimedia Instructional Design 91 15 Introduction to Multimedia Instructional Design 93 16 Project Schedule 104 17 Project Team 109 18 Media Specifications 116 19 Content Structure 129 20 Configuration Control 153 PART THREE Multimedia Development and Implementation 159 21 Introduction to Multimedia Development 161 22 Common Development Components 171 23 Developing Computer–Based Learning Environments 181 24 Developing Internet, Intranet, Web–Based, and Performance Support Learning Environments 190 25 Developing Interactive Distance Broadcast Environments 214 PART FOUR Multimedia Evaluation 221 26 Introduction to Multimedia Evaluation 223 27 Purpose of Evaluation 227 28 Evaluation Strategy 232 29 Evaluation Plan 235 30 Measures of Validity 245 31 Instrument Development 252 32 Collecting and Analyzing Data 265 APPENDIX A Project Management and Xegy Case Studies 269 APPENDIX B Assessment and Analysis 286 APPENDIX C Development and Implementation 319 APPENDIX D Evaluation 322 APPENDIX E Tools 342 References 429 Index 433 About the Authors 443 How to Use the CD–ROM 445

William W. Lee is director of educational research and development at the National Headquarters of the American Heart Association in Dallas, Texas, providing leadership and consulting in the integration of technology into training as well as the design, development, and evaluation of training. Dr. Lee teaches at the University of Texas at Dallas in the Department of Management and Professional Development and the University of Oklahoma in its Professional Development Department. He is a well–known speaker at regional, national, and international conferences and was the 1997 recipient of the Distinguished Achievement Award from the Dallas, Texas, chapter of ASTD and the Penn State University College of Education Alumni Association Leadership and Service Award for his writing and speaking. Diana L. Owens is a consultant and principle owner of Training Consulting Softek, an independently owned company specializing in multimedia training development that has worked with clients such as Verizon Telecommunications, EDS, American Airlines, Blockbuster Video, and TGI Friday′s Corporation, among others. Owens was previously employed by EDS, Action Systems, Multimedia Learning, Inc., CAE Link, and the U.S. Air Force.