The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

Praise for The Intuitive Compass
"The Intuitive Compass demonstrates that intuitive intelligence is an essential tool and shows us how to re–wire the way we think to take into holistic consideration the necessary interdependence between business, nature, society and culture.A must–read for the curious mind."
—Jochen Zeitz, executive chairman, PUMA and Chief Sustainability Officer, PPR
"Working with Francis Cholle has been more than exciting: it is always very interesting and very stimulating. The Intuitive Compass helps reach the root cause of any business challenge systematically and enriches any thought process with depth and rich perspectives. I only wish I had met him earlier in my career."
—Guillaume de Lesquen, worldwide president, Ralph Lauren Fragrances
"Francis Cholle′s insights into the radical changes the business world is undergoing are invaluable. I highly recommend The Intuitive Compass and following the bold direction he outlines in it."
—Marc Speichert, chief marketing officer, L′Oréal USA
"The Intuitive Compass is not just a concept, it works! From first–hand experience,I know this methodology is both fun and effective. Francis Cholle has decoded the new meaning of success for individuals and organizations in the new economy. In particular, The Intuitive Compass is a must–read for anyone looking to reinvent legacy business models through creative and sustainable innovation."
—Philippe Guelton, executive VP and COO, Hachette Filipacchi Media US
"So essential in building strategies, intuition is a talent we need to nurture every day. In his stimulating book, The Intuitive Compass, Francis Cholle brilliantlyhelps us to do so!"
—Mercedes Erra, founder, BETC; executive chairman, Euro RSCG WorldWide;managing director, Havas Group
"The Intuitive Compass is a revol utionary new tool for the managerial decision–making process. Its use will significantly impact the ability of managers to create new solutions in the ever–changing business environment. For managers who want to increase their creativity and the ability to look at issues through a new lens, The Intuitive Compass is invaluable."
—Keith Weigelt, Marks–Darivoff, Family Professor of Strategy, Wharton School,University of Pennsylvania
"Give your intuition a much–needed workout. In this intriguing explorationinto the mysteries of the unconscious, Cholle teaches us how to reclaim thepower of our instincts."
—Rom Brafman, coauthor, SWAY and CLICK

Spis treści:
Preface xiii
Introduction: Why We Need the Intuitive Compass xix
The Intuitive Compass xxvii
Part One Human Nature Beyond the ConsciousMind 1
1 The Need for a New Intelligence or The Serious Role of Play 3
2 The Power and Purpose of Instinct and Intuition 27
Part Two A Novel Model and Skill Set 59
3 The Intuitive Compass: A Model for Creativity and Agility 61
4 Intuitive Intelligence: Rethinking theWay We Think 95
Part Three From Theory to Practice 121
5 A Practical Approach to Driving Innovation for Sustainable Growth 123
6 The Intuitive Compass in Action 159
7 The Next Generation of Business: Moving From Selling to Serving to Leading 191
Epilogue 215
Decoding Your Intuitive Compass for Decision Making 219
Notes 225
Acknowledgments 239
About the Author 241
Index 243

Nota biograficzna:
Francis Cholle is an international business consultant with extensive experience across a variety of industries. He lectures at Wharton, Columbia Business School, and HEC, Paris, where he received a Masters in Science of Management. He is also professionally trainedin classical music, theater, yoga and clinical psychology. Cholle lives in Los Ang eles and New York and enjoys French–American dual citizenship.
For more information, please visit www.theintuitivecompass.com, where you can also download the Intuitive Compass App.

Okładka tylna:
Praise for The Intuitive Compass
"The Intuitive Compass demonstrates that intuitive intelligence is an essential tool and shows us how to re–wire the way we think to take into holistic consideration the necessary interdependence between business, nature, society and culture.A must–read for the curious mind."
—Jochen Zeitz, executive chairman, PUMA and Chief Sustainability Officer, PPR
"Working with Francis Cholle has been more than exciting: it is always very interesting and very stimulating. The Intuitive Compass helps reach the root cause of any business challenge systematically and enriches any thought process with depth and rich perspectives. I only wish I had met him earlier in my career."
—Guillaume de Lesquen, worldwide president, Ralph Lauren Fragrances
"Francis Cholle′s insights into the radical changes the business world is undergoing are invaluable. I highly recommend The Intuitive Compass and following the bold direction he outlines in it."
—Marc Speichert, chief marketing officer, L′Oréal USA
"The Intuitive Compass is not just a concept, it works! From first–hand experience,I know this methodology is both fun and effective. Francis Cholle has decoded the new meaning of success for individuals and organizations in the new economy. In particular, The Intuitive Compass is a must–read for anyone looking to reinvent legacy business models through creative and sustainable innovation."
—Philippe Guelton, executive VP and COO, Hachette Filipacchi Media US
"So essential in building strategies, intuition is a talent we need to nurture every day. In his stimulating book, The In tuitive Compass, Francis Cholle brilliantlyhelps us to do so!"
—Mercedes Erra, founder, BETC; executive chairman, Euro RSCG WorldWide;managing director, Havas Group
"The Intuitive Compass is a revolutionary new tool for the managerial decision–making process. Its use will significantly impact the ability of managers to create new solutions in the ever–changing business environment. For managers who want to increase their creativity and the ability to look at issues through a new lens, The Intuitive Compass is invaluable."
—Keith Weigelt, Marks–Darivoff, Family Professor of Strategy, Wharton School,University of Pennsylvania
"Give your intuition a much–needed workout. In this intriguing explorationinto the mysteries of the unconscious, Cholle teaches us how to reclaim thepower of our instincts."
—Rom Brafman, coauthor, SWAY and CLICK