The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web

Praise for The New Relationship Marketing
"A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old–fashioned people skills." —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
"My relationship marketing strategy is quite simple: 1. Be yourself. 2. Be the best self you can be. 3. Share the best parts of yourself with the world. That strategy, while quite effective, leaves the novice with many unfilled blanks. This book is the best way I know to fill them." —Mark Joyner, Founder of Simpleology
"The New Relationship Marketing shows you how to quickly and consistently boost your sales and income with the best social media techniques ever discovered." —Brian Tracy, author of The Psychology of Selling
"The New Relationship Marketing fuses traditional and online relationship building strategies into a loyalty–generating success system." —John Jantsch, author of Duct Tape Marketing and The Referral Engine
"This is not just a theoretical look at how social media works but exactly what you need if you′re stuck and want to know what to do to be successful. I fully endorse the author and recommend the book without reservation." —Michael Port, New York Times bestselling author of Book Yourself Solid
"Mari Smith GETS what social media is all about. More than any other technology, it′s changing the face of business, communication, and maybe even human nature. Everything successful boils down to relationships, and Mari will show you how to leverage social media for your success." —Ali Brown, entrepreneur, mentor, and philanthropist featured on ABC′s "Secret Millionaire"

Spis treści:
Foreword GUY KAWASAKI xvii
Acknowledgments xix
Introduction What Is the New Relations hip Marketing, and Why Is It Crucial to Businesses Today? xxiii
PART ONE RELATIONSHIP MARKETING BASICS 1
Chapter 1 How to Get Started in Relationship Marketing and Overcome Your (Perfectly Normal) Fears 3
Chapter 2 The New Business Skills Everyone Needs 19
Chapter 3 How to Stay Connected, Yet Protect Your Time and Privacy 37
PART TWO NINE STEPS TO SIGNIFICANTLY GROWING YOUR BUSINESS THROUGH RELATIONSHIP MARKETING 51
Chapter 4 Step 1: Create a Solid Foundation With the Right Culture 53
Chapter 5 Step 2: Review Your Relationships and Chart Your Five Contact Circles 63
Chapter 6 Step 3: Assess and Improve Your Online Presence 85
Chapter 7 Step 4: Build Your Network and Become a Center of Influence 111
Chapter 8 Step 5: Become an Authority Through Quality Content 135
Chapter 9 Step 6: Turn Fans, Friends, and Followers Into Paying Customers 145
Chapter 10 Step 7: Go Offline to Optimize Your Online Marketing 157
Chapter 11 Step 8: Protect Yourself From the Dark Side of the New Web 173
Chapter 12 Step 9: Implement Advanced Relationship Marketing Techniques and Become a Top Industry Leader 183
Conclusion How to Adapt as Technology Changes: The Future of Relationship Marketing 195
Notes 203
Resources 207
Index 213

Nota biograficzna:

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour A Day. Fast Company describes Mari as "a veritable engine of personal branding, a relationship marketing whiz and the Pied Piper of the Online World." Dun & Bradstreet Credibility named Mari one of the Top Ten Most Influential Small Business People on Twitter. Mari travels extensively nationally and internationally as an accomplished social media speaker and trainer. With her popular blog at MariSmith.com, and her large, loyal following on Facebook, Twitter, and now Google+, Mari is considered one of the top resources and thought leaders in the world of new media marketing.

Okładka tylna:

Praise for The New Relationship Marketing
"A whole new exercise for your networking muscles! Mari Smith shows you how to bridge the gap between technical skills in the modern marketing world and good, old–fashioned people skills." —Harvey Mackay, author of the #1 New York Times bestseller Swim With The Sharks Without Being Eaten Alive
"My relationship marketing strategy is quite simple: 1. Be yourself. 2. Be the best self you can be. 3. Share the best parts of yourself with the world. That strategy, while quite effective, leaves the novice with many unfilled blanks. This book is the best way I know to fill them." —Mark Joyner, Founder of Simpleology
"The New Relationship Marketing shows you how to quickly and consistently boost your sales and income with the best social media techniques ever discovered." —Brian Tracy, author of The Psychology of Selling
"The New Relationship Marketing fuses traditional and online relationship building strategies into a loyalty–generating success system." —John Jantsch, author of Duct Tape Marketing and The Referral Engine
"This is not just a theoretical look at how social media works but exactly what you need if you′re stuck and want to know what to do to be successful. I fully endorse the author and recommend the book without reservation." —Michael Port, New York Times bestselling author of Book Yourself Solid
"Mari Smith GETS what social media is all about. More than any other technology, it′s changing the face of business, communication, and maybe even human nature. Everything successful boils down to relationships, and Mari will show you how to leverage social media for your success." —Ali Brown, entrepreneur, mentor, and philanthropist featured on ABC′s "Secret M illionaire"