Twitter for Good: Change the World One Tweet at a Time

Praise for Twitter for Good
"Twitter′s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world–changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real–life examples."—@craignewmark, Craig Newmark, founder of Craigslist, Inc.
"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign." — @aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business
"Using Twitter, social causes can quickly amplify their voice andcatalyze massive change. But one has to know how to use it effectively. Claire DÍaz–Ortiz is one of the best at showing you how."—@johnwoodRTR, John Wood, founder, Room to Read,and author, Leaving Microsoft to Change the World
"#Twitter4Good is a must–read for any organization hoping tolay a strong foundation towards creating fresh and dynamiccampaigns involving Twitter and social media."—@amanda, Amanda Rose, founder, Twestival
"Twitter is an enormously useful tool for our organization, and with#Twitter4Good, Claire has provided a clear, focused, important map forany person or organization who wants to create positive change intoday′s world." —@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps
"#Twitter4Good is a must–read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read."—@kanter, Beth Kanter, coauthor, Networked Nonprofit

Spis treści:
Foreword ix
by Biz Stone
Preface xv
Introduction 1
Chapter 1 Be a Force for Good 3
Chapter 2 T (Target): Why Tweet? 13
Chapter 3 W(Write): Why You Should Tweet like Kanye 43
Chapte r 4 E (Engage): Tools to Win 75
Chapter 5 E (Explore): Finding Everybody, and Bringing Everybody to You 117
Chapter 6 T (Track): Making Sure You’ve Hit Your Mark 139
Chapter 7 Applying the T.W.E.E.T. Framework 161
Conclusion 191
Top Questions Reference List 193
Resources 195
Acknowledgments 197
About the Author 200
Index 201

Nota biograficzna:

Claire DÍaz–Ortiz leads corporate social innovation and philanthropy at Twitter, Inc., and is a sought–after speaker on social innovation. DÍaz–Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area.
Find more information at www.clairediazortiz.com and on Twitter via @ClaireD.

Okładka tylna:

Praise for Twitter for Good
"Twitter′s a very effective tool for getting the word out fast to lots of people, from the everyday mundane to the genuinely world–changing. #Twitter4Good helps you figure out how to use Twitter to drive any campaign and make real things happen. It provides focused direction and real–life examples."—@craignewmark, Craig Newmark, founder of Craigslist, Inc.
"Strategic, thoughtful, and thorough, #Twitter4Good will teach you how to make Twitter a driving force in any campaign." — @aaker, Jennifer Aaker, coauthor, The Dragonfly Effect, and professor, Stanford University Graduate School of Business
"Using Twitter, social causes can quickly amplify their voice andcatalyze massive change. But one has to know how to use it effectively. Claire DÍaz–Ortiz is one of the best at showing you how."—@johnwoodRTR, John Wood, founder, Room to Read,and author, Leaving Microsoft to Change the World
"#Twitter4Good is a must–read for any organization hoping tolay a str ong foundation towards creating fresh and dynamiccampaigns involving Twitter and social media."—@amanda, Amanda Rose, founder, Twestival
"Twitter is an enormously useful tool for our organization, and with#Twitter4Good, Claire has provided a clear, focused, important map forany person or organization who wants to create positive change intoday′s world." —@maxschorr, Max Schorr, cofounder, GOOD, Lead, GOOD/Corps
"#Twitter4Good is a must–read for nonprofits and causes that want to use Twitter for social change. It is filled with practical frameworks and great tips, and is fun to read."—@kanter, Beth Kanter, coauthor, Networked Nonprofit