Grow Globally: Opportunities for Your Middle–Market Company Around the World

Praise for Grow Globally
"Middle–market companies need guidance to craft a global strategy that will work right the first time, and that′s exactly what Mona Pearl has given them with this book."—From the Foreword by Christopher Petersen, Management Today magazine
"Mona Pearl provides a beacon of light in the turbulent seas of international business development. The concepts in her first chapter are so clear and concise for anyone embarking on this exciting business journey. When I began the search for international growth for my company 25 years ago, I wish that Mona had been by my side."—William C. Hewins, Vice President, Welch′s International
"Grow Globally is the practical guidebook for smart corporate international expansion. Mona Pearl details the dangers, the opportunities and, most importantly, the necessary steps to ensure your success. If you run a company and are planning to expand into other countries, you must read this book first."—Robert Jordan, author, How They Did It: Billion Dollar Insights from the Heart of America,
President, the interimCEOinterimCFO network
"Mona has tremendous experience in helping companies grow globally. This book captures her years of experience in guiding companies to success in global markets."—Steve Laubenstein, Director of Solution Sales, CA Technologies (NSDQ: CA)
"We found reading Grow Globally to be very useful in reinforcing our strategy and many of the tactics we′ve implemented to grow outside the U.S. It′s beneficial to gain further insight from a well–respected strategist with a diverse background in helping businesses grow outside their strong core markets." —Kurt Powell, Senior Vice President, Global Accounts; Brian Wisniewski, Senior Vice President and GM International, BUNN Corporation

Spis treści:
Foreword.
Preface.
Acknowledgments.
Introduction: Growing Globally –– What You Need To K now To Get In the Game.
Chapter 1: Embarking on Your Global Adventure: Navigating Beyond the Borders of Your Organization and Your Home Country.
Chapter 2: The Search for the Right Talent: A Driving Force When Going Global.
Chapter 3: Improving Your Market Readiness through Effective Planning, Action and Commitment.
Chapter 4: Gaining a Competitive Advantage: A Little Difference Makes All the Difference.
Chapter 5: Sound International Negotiations: Unlocking the Secrets of Success across Borders.
Chapter 6: Corporate Partnerships: A Match Made in Heaven… or Hell?
Chapter 7: Corporate Business Models: Growing Your Business from Within.
Chapter 8: Focusing on Success.
Chapter 9: Looking into the Future: New Players, New Rules, New Game.
Chapter 10: Growth and Discovery.
Notes.
References.
About the Author.
Index.

Nota biograficzna:

MONA PEARL, MA, is a global business development expert as well as founder and COO of Beyond A Strategy, Inc., a company providing expertise to plan and implement cost effective and sustainable global growth that improves a company′s bottom line and helps realize seamless international operations. Clients include Deutsche Telekom, Michelin, American Airlines, Philip Morris, and Bacardi. Ms. Pearl regularly publishes columns on global competitiveness in industry magazines, including Manufacturing Today and Management Today.

Okładka tylna:

Praise for Grow Globally
"Middle–market companies need guidance to craft a global strategy that will work right the first time, and that′s exactly what Mona Pearl has given them with this book."—From the Foreword by Christopher Petersen, Management Today magazine
"Mona Pearl provides a beacon of light in the turbulent seas of international business development. The concepts in her first chapter are so clear and concise for anyone embarking on this exciting business journey. Wh en I began the search for international growth for my company 25 years ago, I wish that Mona had been by my side."—William C. Hewins, Vice President, Welch′s International
"Grow Globally is the practical guidebook for smart corporate international expansion. Mona Pearl details the dangers, the opportunities and, most importantly, the necessary steps to ensure your success. If you run a company and are planning to expand into other countries, you must read this book first."—Robert Jordan, author, How They Did It: Billion Dollar Insights from the Heart of America,
President, the interimCEOinterimCFO network
"Mona has tremendous experience in helping companies grow globally. This book captures her years of experience in guiding companies to success in global markets."—Steve Laubenstein, Director of Solution Sales, CA Technologies (NSDQ: CA)
"We found reading Grow Globally to be very useful in reinforcing our strategy and many of the tactics we′ve implemented to grow outside the U.S. It′s beneficial to gain further insight from a well–respected strategist with a diverse background in helping businesses grow outside their strong core markets." —Kurt Powell, Senior Vice President, Global Accounts; Brian Wisniewski, Senior Vice President and GM International, BUNN Corporation