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Informacje szczegółowe o książce

Strategic Decisions

ISBN 9781108731959

Autor: Marcel Planellas , Anna Muni

Wydawca: Cambridge University Press

Dostępność: 3-6 tygodni

Cena: 159,60 zł

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Opis książki

ISBN13:	9781108731959
ISBN10:	1108731953
Autor:	Marcel Planellas , Anna Muni
Oprawa:	Paperback
Rok Wydania:	2019-09-19
Ilość stron:	202
Wymiary:	216 x 138 mm
Tematy:	Business strategy

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their circle of strategic decisions framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porters Five Forces, Ansoffs Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.