Business Solutions for the Global Poor: Creating Social and Economic Value

Praise for Business Solutions for the Global Poor
"This excellent collection including business contributions from 11 countries, demonstrates how creating shared value—for shareholders and society—is the basis for a long–term successful business."
—Peter Brabeck–Letmathe, chairman and CEO, Nestlé
"It is the rare mix of breadth and depth that makes this collection so extraordinary and so valuable. We are introduced to the world′s poor in detail, learn the many ways that business can help them work their way out of poverty, and told what governments and citizens′ groups must do to make this happen. Business leaders even discover how they can generate both economic and social value."
—Stephan Schmidheiny, founder, World Business Council for Sustainable Development
"This book provides excellent case studies that vividly describe how new business models can address the problems and the opportunities at the ′bottom of the pyramid′; it thereby shows how corporate social responsibility can be embedded into normal commercial operations. The fact that these case studies are drawn from many industries on several continents add greatly to its credibility."
—Antony Burgmans, chairman, Unilever
"This is a very important book. If it′s widely read and widely applied, it might even prove to be a world–changing book. Expert contributors from different nations take an unsentimental look at the world′s poorest 3 billion people and ask: are there new ways of doing business that could be both beneficial for the poor and profitable for companies? Their answers are imaginative, practical and encouragingly positive."
—Sir Martin Sorrell, CEO, WPP
"This volume focuses on a challenge that business, worldwide, has hitherto not regarded as being within its ambition: the challenge of banishing poverty. . . . . The book makes a significant contribution towards setting business on that endeavor."
—Rattan N. Tata, chairman, Tata Sons Limited

Nota biograficzna:
V. Kasturi (Kash) Rangan is the Malcolm P. McNair Professor of Marketing at Harvard Business School and cochairman of the School′s Social Enterprise Initiative.
John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School and?was formerly dean of London Business School.??
Gustavo Herrero is the executive director of the HBS Latin American Research Center in Buenos Aires, Argentina.
Brooke Barton is research associate with the HBS Global Poverty Initiative.

Okładka tylna:
Praise for Business Solutions for the Global Poor
"This excellent collection including business contributions from 11 countries, demonstrates how creating shared value—for shareholders and society—is the basis for a long–term successful business."
—Peter Brabeck–Letmathe, chairman and CEO, Nestlé
"It is the rare mix of breadth and depth that makes this collection so extraordinary and so valuable. We are introduced to the world′s poor in detail, learn the many ways that business can help them work their way out of poverty, and told what governments and citizens′ groups must do to make this happen. Business leaders even discover how they can generate both economic and social value."
—Stephan Schmidheiny, founder, World Business Council for Sustainable Development
"This book provides excellent case studies that vividly describe how new business models can address the problems and the opportunities at the ′bottom of the pyramid′; it thereby shows how corporate social responsibility can be embedded into normal commercial operations. The fact that these case studies are drawn from many industries on several continents add greatly to its credibility."
—Antony Burgmans, chairman, Unilever
"This is a very import ant book. If it′s widely read and widely applied, it might even prove to be a world–changing book. Expert contributors from different nations take an unsentimental look at the world′s poorest 3 billion people and ask: are there new ways of doing business that could be both beneficial for the poor and profitable for companies? Their answers are imaginative, practical and encouragingly positive."
—Sir Martin Sorrell, CEO, WPP
"This volume focuses on a challenge that business, worldwide, has hitherto not regarded as being within its ambition: the challenge of banishing poverty. . . . . The book makes a significant contribution towards setting business on that endeavor."
—Rattan N. Tata, chairman, Tata Sons Limited