Good Luck: Creating the Conditions for Success in Life and Business

The International Best–Seller That Has Swept the World–A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One’s Life and Work
"Heartwarming! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince."
–Philip Kotler, author, Marketing Management
"You won’t have much good luck if you do the wrong thing. This book makes that all–important thing eminently clear."
–Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing
"This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret."
–Marco Jesi, president, Pepsico Europe

Spis treści:
Part One: The Encounter.
Part Two: The Legend of the Magic Clover.
Part Three: Finding Good Luck Again.
Part Four: Some People Who Agree with Us.
Part Five: Decalogue, Moral of the Story, and New Origins of Good Luck.
Acknowledgments.
The Authors.

Nota biograficzna:
Alex Rovira heads the qualitative division of marketing consulting firm Salvetti & Llombart. He is coauthor (with Bernard Dubois) of the Spanish version of Understanding the Consumer.
Fernando Trías de Bes cofounded and directs Salvetti & Llombart. He is coauthor (with Philip Kotler) of Lateral Marketing.
They are professors at ESADE, one of Spain’s most respected business schools, and have worked with many top organizations, including Bayer, Chrysler, Credit–Suisse, Dannon, Frito–Lay, Hewlett–Packard, Mercedes–Benz, Microsoft, Morgan Stanley, Nestlé, Oxfam, Paramount, Pepsi, Sony, and Universal.

Okładka tylna:
The International Best–Seller That Has Swept the World–A Simple Yet Powerful Tale About How to Seize Opportunity and Achieve Success in One’s Life and Work
"Heartwarmi ng! It will be a classic. I think it will fascinate both adults and children, much like The Little Prince."
–Philip Kotler, author, Marketing Management
"You won’t have much good luck if you do the wrong thing. This book makes that all–important thing eminently clear."
–Jack Trout, management guru, and coauthor, The 22 Immutable Laws of Marketing
"This book is telling and revealing. It clearly shows why some and not all have success in life. Good luck is the secret."
–Marco Jesi, president, Pepsico Europe