Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

If your organization aspires to “create” or conquer the new markets of the twenty–first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:How radical innovation creates new–to–the–world marketsWhat the structural characteristics of early markets are and the implications for prospective new entrantsHow established firms can enter these markets and when is the right time to make their moveWhat smart successful firms do to scale up new marketsHow to position one’s company in markets that are being consolidated
How to evaluate if your organization should be a pioneer or a fast–second consolidator

Spis treści:
1. Spotting the Real Innovators.
2. Where Do Radical Innovations Come From?
3. From New Technologies to New Markets.
4. Colonists and Consolidators.
5. From Colonization to Consolidation.
6. Racing to Be Second: When to Enter New Markets.
7. The Changing Basis of Competition.
8. Creating the Markets of the Twenty–First Century.
Notes.
Further Reading.
Acknowledgments.
The Authors.
Index.

Nota biograficzna:
Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coauthor of Strategic Thinking for the Next Economy from Jossey–Bass.
Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.

Ok 2;adka tylna:
If your organization aspires to “create” or conquer the new markets of the twenty–first century, Fast Second offers concrete advice on how to go about achieving this. Internationally acclaimed strategy experts Constantinos Markides and Paul Geroski explore:How radical innovation creates new–to–the–world marketsWhat the structural characteristics of early markets are and the implications for prospective new entrantsHow established firms can enter these markets and when is the right time to make their moveWhat smart successful firms do to scale up new marketsHow to position one’s company in markets that are being consolidated
How to evaluate if your organization should be a pioneer or a fast–second consolidator