Navigating the Badlands: Thriving in the Decade of Radical Transformation

A Road Map for Navigating the Global Business Landscape
"This book offers a concise, coherent interpretation of a large set of global developments and their impacts on companies. Nevertheless, one of the valuable messages reads, ‘Don’t get lost in familiar territory.’ The Badlands metaphor provides an innovation imperative, which transcends a pure technological scope and truly integrates the social and organizational experimentation we need to embrace. Navigating the Badlands provides a reconceptualization of how we view the world and strategies to do something about it. A great book."
–Harald Preissler, DaimlerChrysler AG, Research Society and Technology
"Navigating the Badlands offers a thought–provoking exploration into the upheaval occurring in business and society. Those leaders wanting to thrive through this transformation will welcome this opportunity to challenge their thinking and broaden their perspective in new fresh ways. Leaders wanting to positively impact our new global society will embrace the Badlands message and insights on the criticality of ethical leadership."
–Lydia Beebe, corporate secretary, ChevronTexaco
"This book will change the way you think about the future. Mary O’Hara– Devereaux’s insights are both sobering and empowering: a must–read for citizens of the twenty–first century."
–Annalee Saxenian, dean, School of Information and Management Systems, University of California, Berkeley
"Navigating the Badlands provides a clear economic and social context for companies to understand and respond to the impact of global transformation on the consumer."
–Denise Morrison, president, global sales, and chief customer officer, Campbell Soup Company

Spis treści:
Flash Forward . . . .
1. Making Sense of the Big Picture.
2. Weathering the Badlands: Global Drivers of Change.
3. Lead the Jou rney of Your Lifetime.
4. Don’t Get Lost in Familiar Territory.
5. Weave the Web: Create a Resilient Organization.
6. Avoid Strategy Tragedy.
7. Engage People Deeply.
8. Create the Corner Store.
9. Learn About China.
10. Embrace Global Interdependence.
Notes and Resources.
Acknowledgments.
About the Author.
Index.

Nota biograficzna:
Mary O’Hara–Devereaux is the CEO of Global Foresight and an internationally recognized business forecaster and strategist. She is the coauthor of Globalwork from Jossey–Bass. She has consulted for numerous global players, including ChevronTexaco, Coca–Cola, Motorola, Procter & Gamble, CITIC Pacific, Ericsson, Skandia, and Cable and Wireless as well as government agencies in the United States and China. In addition she has been a senior faculty member at the University of California, University of Hawaii, Peking University, and the Institute for the Future.

Okładka tylna:
A Road Map for Navigating the Global Business Landscape
"This book offers a concise, coherent interpretation of a large set of global developments and their impacts on companies. Nevertheless, one of the valuable messages reads, ‘Don’t get lost in familiar territory.’ The Badlands metaphor provides an innovation imperative, which transcends a pure technological scope and truly integrates the social and organizational experimentation we need to embrace. Navigating the Badlands provides a reconceptualization of how we view the world and strategies to do something about it. A great book."
–Harald Preissler, DaimlerChrysler AG, Research Society and Technology
"Navigating the Badlands offers a thought–provoking exploration into the upheaval occurring in business and society. Those leaders wanting to thrive through this transformation will welcome this opportunity to challenge their thinking and broaden their perspectiv e in new fresh ways. Leaders wanting to positively impact our new global society will embrace the Badlands message and insights on the criticality of ethical leadership."
–Lydia Beebe, corporate secretary, ChevronTexaco
"This book will change the way you think about the future. Mary O’Hara– Devereaux’s insights are both sobering and empowering: a must–read for citizens of the twenty–first century."
–Annalee Saxenian, dean, School of Information and Management Systems, University of California, Berkeley
"Navigating the Badlands provides a clear economic and social context for companies to understand and respond to the impact of global transformation on the consumer."
–Denise Morrison, president, global sales, and chief customer officer, Campbell Soup Company