Innovation: Driving Product, Process, and Market Change

Innovation represents the most important articles on the topic of innovation and features contributions from some of the world′s top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.

Spis treści:
Introduction (Edward B. Roberts, Editor).
PART ONE: INNOVATING FROM THE INSIDE.
1. Strategic Innovation (Constantinos Markides).
2. Creativity Versus Structure: A Useful Tension (John Seely Brown and Paul Duguid).
3. Integrating the Fuzzy Front Endof New Product Development (Anil Khurana and Stephen R. Rosenthal).
4. The Product Family and the Dynamicsof Core Capability (Marc H. Meyer and James M. Utterback).
5. Planning for Product Platforms (David Robertson and Karl Ulrich).
PART TWO: INNOVATING WITH THE OUTSIDE.
6. Ally or Acquire? How Technology Leaders Decide (Edward B. Roberts and Wenyun Kathy Liu).
7. Outsourcing Innovation: The New Engine of Growth (James Brian Quinn).
8. How to Make Strategic Alliances Work (Jeffrey H. Dyer, Prashant Kale, and Harbir Singh).
9. Innovation:Location Matters (Michael E. Porter and Scott Stern).
PART THREE: NEW DIMENSIONS FOR INNOVATION.
10. Software–Based Innovation (James Brian Quinn, Jordan J. Baruch, and Karen Anne Zien).
11. Innovation by User Communities: Learning from Open–Source Software (Eric A. von Hippel).
12. Weird Ideas That Spark Innovation (Robert I. Sutton).
The Authors.
Index.

Nota biograficzna:
EDWARD B. ROBERTS is the David Sarnoff Professor of the Management of Technology at the Massachusetts Institute of Technology′s Sloan School of Management. He is the founder and chair of the MIT Entrepreneurship Center and chairs the Sloan′s faculty of management of technol ogical innovation and entrepreneurship. He is the author of Entrepreneurs in High Technology.

Okładka tylna:
Innovation represents the most important articles on the topic of innovation and features contributions from some of the world′s top experts including Jordan J. Baruch, John Seely Brown, Anil Khurana, Constantinos Markides, Marc H. Meyer, Michael E. Porter, James Brian Quinn, Edward B. Roberts, Stephen R. Rosenthal, Harbir Singh, Robert I. Sutton, Karl Ulrich, James M. Utterback, Eric A. von Hippel, and others.