Fundraising on the Internet: The ePhilanthropyFoundation.Org Guide to Success Online

In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first–ever hands–on guide for navigating the ever–changing world of fundraising on the Internet. This no–nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e–mail updates from the authors.

Spis treści:
Preface––The Internet Evolution: Online Fundraising Works (Paulette V. Maehara, CFRE).
Introduction––Five Years of Online Fundraising (Nick Allen).
The Contributors.
PART ONE: The Big Picture.
1. Building Trust Online (Ted Hart and Michael Johnston).
2. The Ethics of Online Fundraising (Lisa Aramony).
3. The Emerging Gold Standard of Integrated Fundraising (Mal Warwick).
4. Promoting Your Organization Online (Michael Cervino).
5. Evaluating Online Fundraising Success (Michael Johnston).
6. Regulating Online Fundraising (Michael Johnston).
PART TWO: Online Fundraising Fundamentals.
7. Recruiting New Donors Online (Nick Allen).
8. Renewing Donors Online (Brian Murrow).
9. E–Mail Campaigns and E–Newsletters (Tom Watson).
10. Managing Special Events Online (Aleta Jeffress and Phil Richmond).
11. Donor–Advised Funds Online (Eric Lee Smith).
12. Online Strategies for Foundations and Grantseekers (Martin Schneiderman).
13. Using the Internet for Planned Giving (Lee Hoffman and Ted Hart).
PART THREE: Technology and Your Organization.
14. Electronic Prospect Research (Jim McGee and Ted Hart).
15. Recruiting, Retaining, and Organizing Volunteers Online (John Parke and Ted Hart).
16 Raising Money Online for Multilevel Organizations (Alison Li).
PART FOUR: Tapping into Outside Resources.
17. Managing Donor Data Online (Jay B. Love).
18. ePhilanthropy and Donor Management Systems (Shaun Sullivan).
19. Faster, Cheaper, Better: Internet Outsourcing to Boost Your Online Presence (George Irish and Ken Weber).
PART FIVE: Beyond the Basics.
20. Web Site Content: Keep Them Coming Back (Laura Kujawski).
21. Dos and Don′ts of Web Design (Shirley Sexton and Steve Love).
22. Viral Marketing (Eric Lee Smith).
23. How Nonprofits Can Harness Technology to Build One–to–One Relationships (Shirley Sexton).
24. New Paths to Giving Through Charity Portals (George Irish)
25. Building Your Base Through Advocacy Campaigns (Michael Stein).
Case Studies.
1. Comic Relief: Red Nose Day (Graham Francis).
2. Harvard and Wake Forest Universities (Todd Cohen).
3. The Heifer Project International (Commerce One).
4. Stanford University (Jerold Pearson).
Resources.
A. ePhilanthropy Code of Ethical Online Philanthropic Practices (ePhilanthropyFoundation.Org).
B. Ten Rules of ePhilanthropy Every Nonprofit Should Know (ePhilanthropy Foundation.Org).
C. Web Hosting (Ken Weber and George Irish).
D. Tips for Creating Effective Vendor Contracts (Ken Weber and George Irish).
E. APRA Code of Ethics (Association of Professional Research for Advancement).
F. Using E–Mail Effectively (ePhilanthropyFoundation.Org).
G. The Gilbert E–Mail Manifesto (Michael Gilbert).
ePhilanthropyFoundation′s Glossary of Terms.
Index.

Nota biograficzna:
Mal Warwick, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fund raising, including The Five Strategies for Fundraising Success.
Ted Hart is president and CEO of ePhilanthropyFoundation, an organization devoted to fostering secure, private, and ethical online philanthropy. Hart serves on the Association of Fundraisers Professionals′ International Board of Directors.
Nick Allen is CEO of donordigital.com LLC, the digital direct marketing company that helps nonprofits use the Internet for fundraising, marketing, advocacy, and e–commerce.
Allen has twenty–five years of experience in building nonprofit organizations, raising money, organizing, and media and public relations. He is the coeditor of the first edition of Fundraising on the Internet (Strathmoor Press, 1996)

Okładka tylna:
In this second edition, Mal Warwick, Ted Hart, Nick Allen and a sterling group of experts in the field have completely rewritten the first–ever hands–on guide for navigating the ever–changing world of fundraising on the Internet. This no–nonsense book gets beyond the hype and hyperbole, and takes into account the new realities of the post dot.com crash marketplace to offer solid advice on how to use technology to raise funds. Both timely and informative, this invaluable resource will be kept current with frequent e–mail updates from the authors.