Clicks and Mortar: Passion Driven Growth in an Internet Driven World

Foreword by Lew Platt, former chairman and CEO, Hewlett–Packard "The bible for future heroes of e–commerce. It′s brilliant and down–to–earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it."––Scott Cook, founder and executive committee chairman, Intuit, Inc. "Pottruck and Pearce reveal the secrets to corporate vitality in an upside–down world."––Gary Hamel, chairman, STRATEGOS "The new Internet economy means high–velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution."––Ann Winblad, co–founding partner, Hummer Winblad Venture Partners "Gives current and potential business leaders an inspiring road map with which to navigate the inevitable journey into e–commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow′s enterprise."––John Quelch, dean, London Business School "Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination."––Laura Tyson, dean, Haas School of Business, University of California, Berkeley "An instant classic about hands–on leadership."––Management General The Authors David S. Pottruck is president and co–CEO (with Charles Schwab) of The Charles Schwab Corporation. Terry Pearce is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.

Spis treści:
CULTURE AT THE CORE: CREATING A PASSIONATE CORPORATE CULTURE IN THE INTERNET AGE.
Building a Culture for Growth.
Sustaining Culture Day to Day.
Cultivating Commitment Through D iversity.
LEADERSHIP PRACTICES: INSPIRING PASSION–DRIVEN GROWTH.
Living Leadership as a Person, as a Company.
Leadership Communication.
Generating Ideas and Innovation Through Leadership.
MANAGEMENT PRACTICES: BRINGING PASSION TO THE INTERNET WORLD.
Creating the Future with Measurement.
Understanding Technology and the People Who Build It.
Marketing: Your Company′s Voice, Your People′s Promises.
Brand and Customer Experience: The Heart of a Passion–Driven Business.
Dialogue on the Future.
Appendix A: Timeline of Schwab′s Growth.
Appendix B: Schwab′s Vision, Values, and Strategic Priorities.
Appendix C: Dave′s Top Ten Ad Tips.

Nota biograficzna:
DAVID S. POTTRUCK is president and co–CEO (with Charles Schwab) of The Charles Schwab Corporation TERRY PEARCE is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.

Okładka tylna:
Foreword by Lew Platt, former chairman and CEO, Hewlett–Packard "The bible for future heroes of e–commerce. It′s brilliant and down–to–earth; a fast read, yet deep. This book is the playbook for igniting the power of passion in your business, written by those who have done it."––Scott Cook, founder and executive committee chairman, Intuit, Inc. "Pottruck and Pearce reveal the secrets to corporate vitality in an upside–down world."––Gary Hamel, chairman, STRATEGOS "The new Internet economy means high–velocity change and requires extraordinary leadership. Clicks and Mortar emphasizes the courage for the passionate leadership that is needed in this environment . . . a major contribution."––Ann Winblad, co–founding partner, Hummer Winblad Venture Partners "Gives current and potential business leaders an inspiring road map wit h which to navigate the inevitable journey into e–commerce. It has perspective, precision, and heart: the necessary attributes of tomorrow′s enterprise."––John Quelch, dean, London Business School "Advice on how to build a corporate culture that weds the spirit and skill of people with the marvels of new technology in a winning business combination."––Laura Tyson, dean, Haas School of Business, University of California, Berkeley "An instant classic about hands–on leadership."––Management General The Authors David S. Pottruck is president and co–CEO (with Charles Schwab) of The Charles Schwab Corporation. Terry Pearce is president of Leadership Communication, a teacher at the Haas School of Business at the University of California, Berkeley, and an executive communications officer at Schwab.