Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series

Spis treści:
Understanding Direct Mail Fund Raising.
Creating Your Case for Support.
Identifying Your Donors.
Building Your Donor Base.
Assembling the Direct Mail Package.
Planning Your Mailings.
Assessing Your Costs.
Testing and Evaluating Your Direct Mail Efforts.
Thanking Your Donors.
Putting It All Together.
Resources.

Nota biograficzna:
GWYNETH J. LISTER is an adjunct faculty member of the University of San Francisco′s College of Professional Studies and Indiana University′s Fund Raising School. She has worked in the nonprofit field for more than twenty–five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the "Outstanding Fundraising Executive Award" from the National Society of Fund raising Executives Golden Gate Chapter.