Conducting a Successful Fundraising Program: A Comprehensive Guide and Resource

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, special events checklists, and much more. This all–in–one resource covers all the traditional elements of fundraising?including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions?as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising, leads the reader step by step through every phase of the fundraising process, and then provides specific advice on the elements crucial to any program′s success.

Nota biograficzna:
Kent E. Dove is one of the nation′s most successful and respected fundraisers. As the author of Conducting a Successful Capital Campaign, he is also seen as a leading teacher and communicator and is a sought after consultant and adviser. He is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has also established an endowment fund to provide learning opportunities in fundraising.

Okładka tylna:
Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organizational publications, direct mail samples, model case statements, telemarketing scripts, special events checklists, and much more. This all–in–one resource covers all the traditional elements of fundraising?including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising li terature and promotions?as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising, leads the reader step by step through every phase of the fundraising process, and then provides specific advice on the elements crucial to any program′s success.