Hidden Assets: Revolutionize Your Development Program with a Volunteer–Driven Approach

While many nonprofits have significant volunteer resources, few know how to direct those resources strategically and systematically into their all–important development programs. Written by two fundraising experts, Hidden Assets shows you how, introducing a unique, proven formula for volunteer development that aims at enhancing fundraising, public relations, and marketing results through the strategic use of volunteers. Volunteers play a key role in a powerful new technique––affinity fundraising––that teaches step–by–step how to cultivate the donors who have the greatest affinity for an organization′s work and mission. Brimming with real–life examples of how organizations have incorporated volunteers into their development programs, this hands–on guide comes with a wealth of worksheets, sample dialogues with donors, and practical tips on recruiting, retaining, and motivating volunteers.

Spis treści:
Tables, Figures, Exhibits, and Worksheets.
Preface.
Acknowledgments.
The Authors.
UNDERSTANDING THE AFFINITY APPROACH.
How Volunteers Can Strengthen Donor Relationships.
Assessing Your Organization′s Level of Affinity.
GETTING THE ORGANIZATION READY.
Reaping Results Through Staff and Volunteer Collaboration.
Identifying High–Affinity Prospects and Volunteers.
Helping Volunteers Conduct Donor Interviews.
Understanding and Responding to Donors.
AFFINITY FUNDRAISING IN ACTION.
Campaigns and Special Projects.
The Annual Fund.
Adapting the Model to Fit Your Organization.
Afterword.

Nota biograficzna:
DIANE HODIAK is a consultant and trainer to nonprofits in marketing, fund development, planning, and public relations. She has more than twenty years of experience in the field. JOHN S. RYAN former vice president and director of planned giving for the University of Minnesota Foundation, has been a professional fundraiser s ince 1960. He is the founder of Major Gifts, Inc.