The Five Strategies for Fundraising Success: A Mission–Based Guide to Achieving Your Goals

In this practical and engaging guide, top fundraising consultant Mal Warwick introduces an entirely new and revolutionary approach to fundraising strategy and planning. He shows nonprofit organizations how to set fundraising goals based on mission and how to select, implement, and stay with the right strategies to meet those goals. His five fundamental fundraising strategies are Growth, Involvement, Visibility, Efficiency, and Stability (GIVES), all of which link directly to specific and appropriate fundraising goals. The decision as to which strategy to use springs from the organization′s mission, and all fundraising activities are focused on fulfilling that mission.

Through real–world examples, Warwick shows readers how to choose a primary strategy that will drive both long–term fundraising planning and day–to–day fundraising activities. He then takes them step by step through the process of integrating the strategy into current operations, evaluating its progress, and sticking to the chosen strategy while facing the inevitable changes, obstacles, and setbacks that nonprofits encounter every day. He also provides self–tests to help readers determine which strategy and tactics will be most effective for their organizations. The Five Strategies for Fundraising Success ensures that organizations make informed, productive decisions about their futures.

Part One: The Five Fundraising Strategies.

1. Growth.

2. Involvement.

3. Visibility.

4. Efficiency.

5. Stability.

6. How the Five Strategies Work in the Real World.

Part Two: Choosing the Right Fundraising Strategy for Your Organization.

7. Getting a Fix on Your Organization′s Vision.

8. Translating Vision into Goals.

9. Matching Goals to Fundraising Strategy.

10. Setting Achievable Objectives.

11. Exploring the Future with Scenario Planning.

Part Three: Making Your Fundraising Strategy Work: Tactics and Techniques.

12. How Much Should Fundraising Cost.

13. The Costs and Benefits of Fundraising Tactics.

14. Choosing the Right Fundraising Tools for Your Organization.

15. Evaluating Your Success: The 10 Benchmarks of Successful Fundraising.

16. How Much Are Your Donors Worth.

17. Are You Investing in the Future?

MAL WARWICK, consultant, author, and public speaker, is the founder or cofounder of four affiliated companies: Mal Warwick & Associates, Inc.; Share Group, Inc.; donordigital.com LLC; and Response Management Technologies, Inc. These companies provide a wide range of fundraising and marketing services to nonprofit clients throughout North America. Warwick is the author or editor of ten books on the topic of fundraising, including The Five Strategies for Fundraising Success.

"Mal Warwick has done it again! Read this book and follow the five strategies––and you will be certain of success. Whatever stage you are in your career, this book will chart a precise road map for greater production and towering results. The field′s most prolific writer makes it marvelously understandable in a book that′s easy and fun to read." (Jerold Panas, consultant and author of Mega–Gifts and Born to Raise)

"Mal gets right into the subject with pointed clarity––a Warwick trademark I value highly. He addresses his topics point by point, explains each, demonstrates how they work with realistic examples, and moves on quickly. You want to keep reading to his next point to see where it leads. You don′t have to agree but you will have to think about how each point might be used in your own organization.... Mal moves up the bar again with new performance evaluation and measurement tools by demonstrating how his five strategies spell fundraising success." (James M. Greenfield, author of Fund–Raising: Evaluating and Managing the Fund Development Process)

"Warwick′s newest book mixes effective techniques he has tested over decades and his clear analysis of human motivations. Veteran fundraisers will get Warwick′s invaluable worksheets to evaluate their work. New professionals will get a candid portrayal of the pitfalls to avoid. Everyone will get a great overview of fundraising to make the best choices about raising money for permanent, powerful organizations." (Joan M. Flanagan, consultant and author of Successful Fundraising)

"Warwick′s extensive experience in nonprofit consulting is evident in this practical guidebook on fundraising. Particularly helpful are the case examples which illustrate his five fundraising strategies and the pitfalls inherent in adopting strategies that are inconsistent with the organization′s mission and long–term goals. The book is an easy read for those interested in nonprofit development, whether or not they are experienced fundraising professionals." (Paulette V. Maehara, CFRE, president and CEO, National Society of Fund Raising Executives)