Entry Strategies for International Markets

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe––among other recent geopolitical developments––have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root′s perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."––Larry D. Bouts, president, International Division, Toys–R–Us, Inc.

Spis treści:
1. The New Global Economy: Challenges and Opportunities
2. Designing Entry Strategies for International Markets
3. Deciding on the International Product Candidate and Target Market
4. Entering International Markets Through Exports
5. Entering International Markets Through Licensing and Other Contractual Arrangements
6. Entering International Markets Through Investment
7. Deciding on the Right Entry Mode
8. Designing the International Marketing Plan
9. Designing and Managing Entry Strategies Across Cultural Differences
10. Designing Entry Strategies for Global Competetive Advantage in Multinational Enterprise Systems

Okładka tylna:
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe––among other recent geopolitical developments––have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executive s practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root′s perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."––Larry D. Bouts, president, International Division, Toys–R–Us, Inc.