The Technology Leaders: How Americas Most Profitable High–Tech Companies Innovate Their Way to Success

As organizations emerge from an era of epochal downsizing, managers are beginning to realize that repeated cost–cutting is no longer the path to sustained profitable growth. In this landmark work, Peter Cohan details the practices of today′s most vital, prosperous companies?America′s high–tech leaders?and demonstrates how others can follow their remarkable example and thrive in a hypercompetitive marketplace driven by rapid product innovation.

Spis treści:
PrefaceThe Author
1. The Technology Leaders and Their Sources of Advantage:– The dynamics of technology–intesive industries– Implications of CEOs, chief technology officers, and others– Twenty technolgy leaders– Four sources of advantage that drive leaders′ success– Linkage with return innovation
2. Entrepreneurial Leadership– Effective leadership– Winning culture– Topteam players– Decentralized decision making– Entrepreneurial incentives– CEO change agAnda
3. Open Technology I: Managing the Core– Indentify core technologies– Value core technologies– Focus on leverage–point technologies– Partner or acquire to close the capability gap– CEO change agAnda
4. Open Technology II: Syndicating the Noncore– Indentifying noncore technologies– Syndicating noncore technologies: Outplacing– Syndicating noncore technologies: Outsourcing– Managing external partnerships
5. Boundryless Product Dvelopment I: Running Fast Teams– Building cross–functional teams– Deploying project plans– Involving early adopters– Using prototypes– Product supply– CEO change AgAnda
6. Boundryless Product Development II: Creating Product Development– The value triangle– Understanding customer needs– Choosing product attributes– Managing technologies and other capabilities– Connectin g the corners of the value triangle: An example from 3Com
7. Disciplined Resource Allocaton– Principles of betting on R&D– A method for managing the R&D portfolio– Capture portfolio learning– Construct portfolio grids– Develop phased project plans– Estimate cash flows– Build project decision trees– Calculate portfolio value– Manage resource allocation– Conclusion
8. The Innovation Scorecard– Return on Innovation– Leadership– Technology– Product development– Resource allocation– CEO change agAnda
9. Thoughts About the Future– General business landscape
ReferencesIndex

Nota biograficzna:
PETER S. COHAN is president of Peter S. Cohan & Associates, a management consulting firm headquartered in Marlborough, Massachusetts. Specializing in both strategy and investment consulting, his clients include global leaders in the telecommunications, on–line information services, computer networking, biotechnology, pharmaceuticals, and oil services industries. Cohan received his MBA degree from the Wharton School.

Okładka tylna:
As organizations emerge from an era of epochal downsizing, managers are beginning to realize that repeated cost–cutting is no longer the path to sustained profitable growth. In this landmark work, Peter Cohan details the practices of today′s most vital, prosperous companies?America′s high–tech leaders?and demonstrates how others can follow their remarkable example and thrive in a hypercompetitive marketplace driven by rapid product innovation.