Becoming a Personal Trainer For Dummies

Find out what it takes to be certified
Find your training niche and make money
Want to be a personal trainer or improve your existing practice? This fun, practical guide gives you the tools to manage your business; design and conduct professional, effective workouts; and advance your client to the next level. You’ll find savvy tips on choosing the right certification for you, marketing your business, and obtaining the best equipment and support.
The Dummies WayExplanations in plain English"Get in, get out" informationIcons and other navigational aidsTear–out cheat sheetTop ten listsA dash of humor and fun
Discover how to:Study for certification examsAttract, keep, and motivate clientsManage legal issues and tax planningInterview, hire, and manage employeesExpand your services

Spis treści:
Introduction.
Part I: Shaping Up to Be a Personal Trainer.
Chapter 1: Personal Training 101: Do You Have What It Takes?
Chapter 2: Getting Certified.
Chapter 3: Practicing Your Art.
Chapter 4: Planning Your Start.
Part II: Being a Successful Personal Trainer.
Chapter 5: Creating Your Business Plan.
Chapter 6: Setting Up Shop.
Chapter 7: Developing Sound Business Practices.
Chapter 8: Flexing Your Marketing Muscles.
Chapter 9: Retaining Your Clientele.
Part III: Putting the Personal into Personal Training.
Chapter 10: Getting to Know You: Performing Initial Consultations.
Chapter 11: The First Session: Performing the Fitness Assessment.
Chapter 12: Before We Meet Again: Planning the Program.
Chapter 13: The Second Session: Taking Your Client through the First Workout.
Chapter 14: Teaching Your Beginning Client Beginning Exercises.
Chapter 15: Taking Your Client to the Next Level.
Part IV: Growing Your Personal Training Business.< br>Chapter 16: Preparing for Growth: Automating and Documenting Your Workflow.
Chapter 17: Hiring Additional Staff.
Chapter 18: Building Your Business Culture.
Part V: The Part of Tens.
Chapter 19: Ten Great Ways to Expand Your Services.
Chapter 20: Ten Essential Pieces of Equipment.
Chapter 21: Ten Ways to Be the Best Personal Trainer You Can Be.
Appendix: Resources.
Index.

Nota biograficzna:
Melyssa St. Michael: Melyssa St. Michael is a certified personal trainer and certified nutrition consultant. She was named one of the top 40 entrepreneurs under age 40 by Baltimore Magazine in 2001. Setting out to “raise the bar” in the personal–training industry, Melyssa founded her first personaltraining company in February 1995. She rapidly expanded her business into a thriving entity with over 2,000 clients, a 3,000–square–foot state–of–the–art personal–training/nutrition facility, and a staff of ten full–time trainers. Currently, Melyssa consults within the fitness industry and is a renowned fitness expert appearing on national news channels, including CNN, CBS, NBC, and ABC. She has been interviewed by such publications as the Los Angeles Times, U.S. News &amp; World Report, SHAPE, Muscle &amp; Fitness, and the Sunday Times (London).
Linda Formichelli: Linda Formichelli is a freelance health and fitness writer who lives in Massachusetts with her writer husband and two cats. She is the co–author of The Renegade Writer: A Totally Unconventional Guide to Freelance Writing Success. She’s a karate enthusiast (okay, she’s a karate freak) who enjoys sipping port and reading weighty tomes (okay, it’s lemonade and Archie comics). Linda has an M.A. from U.C. Berkeley in a subject completely unrelated to writing.

Okładka tylna:
Find out what it takes to be certified
Find you r training niche and make money
Want to be a personal trainer or improve your existing practice? This fun, practical guide gives you the tools to manage your business; design and conduct professional, effective workouts; and advance your client to the next level. You’ll find savvy tips on choosing the right certification for you, marketing your business, and obtaining the best equipment and support.
The Dummies WayExplanations in plain English"Get in, get out" informationIcons and other navigational aidsTear–out cheat sheetTop ten listsA dash of humor and fun
Discover how to:Study for certification examsAttract, keep, and motivate clientsManage legal issues and tax planningInterview, hire, and manage employeesExpand your services