Entrepreneurship For Dummies

Praise for Entrepreneurship For Dummies® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." — Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." — Joe Coulombe, Founder, Trader Joe's Company
Discover the secrets of a winning business plan
Get tips on attracting angel investors
The fun and easy way™ to turn your great idea into a money–making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step–by–step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.
Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e–mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers

Spis treści:
Introduction.
PART I: Getting Started in Entrepreneurship.
Chapter 1: What′s an Entrepreneur, Anyway?
Chapter 2: Moving at the Speed of E–Business.
Chapter 3: Preparing to Hear When Opportunity Knocks.
Chapter 4: Testing an Opportunity Before You Leap.
PART II: Developing your Business Concept.
Chapter 5: Listening to What Your Industry Tells You.
Chapter 6: What Your Customers Can Tell You.
Chapter 7: Designing Products and Services for a New Marketplace.
Chapter 8: Protecting Your Products and Services.
Chapter 9: Getting Products and Services to Customers: Dist ribution.
Chapter 10: Putting Together Your Start–up Team.
Chapter 11: Assessing Your Start–up Financial Needs.
PART III: Creating a Company.
Chapter 12: Getting Ready to Do a Business Plan.
Chapter 13: Finding Money to Start and Grow Your Venture.
Chapter 14: Starting with the Right Legal Structure.
Chapter 15: Developing a Business Model for a Digital World.
PART IV: Growing a Company.
Chapter 16: Planning for Growth.
Chapter 17: Organizing Your Business for Growth.
Chapter 18: Reaching the Customer.
Chapter 19: Proving You Can Make Money: The Financial Plan.
Chapter 20: Planning for Things That Go Bump in the Night.
PART V: The Part of Tens.
Chapter 21: Ten Reasons Not to Start a Business.
Chapter 22: Ten Ways to Spark Your Entrepreneurial Spirit.
Chapter 23: Ten Ways to Use the Internet to Grow Your Business.
Chapter 24: Ten Best Resources for Gathering Competitive Intelligence.
Index.
Book Registration Information.

Nota biograficzna:
Kathleen Allen, Ph.D., is a professor of entrepreneurship at USC. Her books include The Complete MBA For Dummies?? and eBusiness Technology Kit For Dummies??.

Okładka tylna:
Praise for Entrepreneurship For Dummies® "A fantastic way to learn everything you need to know about successfully starting and operating your own business." — Karen E. Klein, Small Business Advice Columnist, Los Angeles Times "If you were born to be an entrepreneur (not everyone is), this book can help you succeed." — Joe Coulombe, Founder, Trader Joe's Company
Discover the secrets of a winning business plan
Get tips on attracting angel investors
The fun and easy way™ to turn your great idea into a money–making startup You've got a terrific idea for a new business. But how do you turn it into reality? This friendly guide can help. Packed with practical information and great advice, it shows you step–by–step how to become a successful entrepreneur, from putting together a business plan to orchestrating a marketing campaign.
Discover how to: Brainstorm a business concept Draft a business plan Put together a startup team Choose the best legal structure Market yourself Manage growth and change
Get smart! www.dummies.com Register to win cool prizes Browse exclusive articles and excerpts Get a free Dummies Daily™ e–mail newsletter Chat with authors and preview other books Talk to us, ask questions, get answers