Autor: Sampson, Geoffrey
Wydawca: Elsevier
Dostępność: 3-6 tygodni
Cena: 220,50 zł
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ISBN13: |
9780750658959 |
ISBN10: |
0750658959 |
Autor: |
Sampson, Geoffrey |
Oprawa: |
Paperback |
Rok Wydania: |
2003-10-30 |
Tematy: |
KJE |
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
First textbook on e-business aimed at CS/IS students
Takes a strategic rather than a technological approach
Presents a straightforward analysis of the e-business scene without the jargon and the hype.
Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index
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