The Innovation Race: How to Change a Culture to Change the Game

If innovation is a race: Who wins, who loses, and who gets eliminated? How is it possible to stay ahead of the game? OR can we change the game?

Economists estimate that up to 80 per cent of growth comes from new ideas and innovation. Yet what is innovation really about, and where is it taking us? Are we in danger of losing the purpose behind the process in the race to come up with ′the next big thing′? And how can organisations and their leaders channel growth in the right direction?

The Innovation Race takes readers on a lively global adventure to explore the current state of innovation and to investigate why some companies, cultures and countries race ahead while others struggle. Along the way international best–selling authors Andrew and Gaia Grant discover fascinating innovation principles from different cultures to bring back to contemporary business. Their engaging journey reveals how to design a more sustainable innovation culture for a more sustainable world through purpose–driven innovation.

The Grants outline how to navigate the key paradoxical challenges that can either frustrate or fuel innovation, and provide concrete strategies for leaders to boost the innovation process to new levels. Readers will learn how to:

This thought–provoking book will make you reassess what you assumed you knew about innovation, and guide you to sustainable success.

′Read this book before it′s too late.′
Margaret Heffernan, best–selling international author, CEO, BBC TV Producer, Huffington Post blogger

′An engrossing journey.′
Peter Martin, Economics Editor, The Age

′Will turn your idea of innovation upside down. Be prepared for a great ride!′
Dr Roger Firestien, International Center for Studies in Creativity, State University of New York, Buffalo

ANDREW GRANT AND GAIA GRANT are the co–founders and executive directors of Tirian International Consultancy (www.tirian.com). Together, they have co–authored the breakthrough bestselling book, Who Killed Creativity? and more than 30 other leadership resources and programs used with executive clients internationally. Find out more at www.the–innovation–race.com.