Secrets of Online Entrepreneurs: How Australias Online Mavericks, Innovators and Disruptors Built Their Businesses ... And How You Can Too

Secrets of Online Entrepreneurs is the ultimate how–to guide for creating, growing and selling an online business.

Through in–depth interviews with many of Australia′s greatest online entrepreneurs, author Bernadette Schwerdt reveals the secrets behind their success what they did right, what they did wrong, what they would do differently, the challenges they faced and how you can achieve their success.

You′ll discover how to:

create an epic online business using a proven 7–step process identify industries that are ready for disruption turn your favourite hobby or great idea into a lucrative business build your personal brand and gain media coverage generate global attention without leaving home monetise social media.

Packed with useful tips, tools and techniques for setting up and maintaining an online business, Secrets of Online Entrepreneurs is a must–read for both budding and experienced entrepreneurs.

Acknowledgements vii

Foreword ix

The author s story xi

Preface xiii

Introduction xxv

1 Purpose 1

2 People 31

3 Planning 63

4 Profit 89

5 Positioning 121

6 Profile 151

7 Promotion 187

Take Action 215

Appendix 1: The top free apps every online entrepreneur needs when starting out 221

Appendix 2: The copywriter s creative brief 229

Index 233

BERNADETTE SCHWERDT is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites. Find out more at www.bernadetteschwerdt.com.au