The Great Fragmentation: And Why the Future of Business is Small

Steve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today. Seth Godin, author of The Icarus Deception As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership power in a digital world is about access. The Great Fragmentation is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive. Author Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash–up culture and artisanal production will forever influence business and the way we live our lives. This book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long–term playbook for the future of work, life and business in the digital era. Discover why the future of business is small.

STEVE SAMMARTINO had his first startup before the age of 10, running an organic egg farm in the 1970s before the words organic or startup had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steves blog at www.stevesammartino.com