Understanding Y

Fifteen leading intergenerational commentators reveal the secrets of how to engage, attract and communicate with Generation Y. Millennials have entered the workforce unafraid to break the rules. Yet its impossible to unlock their full potential without understanding what makes them tick. Charlie Caruso, together with renowned experts, provides an insiders view of the digitally native, optimistic and innovative psyche of Gen Y. They are transforming the way we work, yet there is a cloud of confusion around how to lead and collaborate with this so–called Generation Me. Understanding Y breaks down the stereotypes, the labels and the lies so that managers, co–workers and parents can leverage the unique skills of this extraordinary generation. Supported by research and full of visual information, this insightful book answers an escalating dilemma: the why behind Gen Y.

CHARLIE CARUSO founded her first business enterprise at 16. At 24 she became the founder CEO of PuggleFM, an online radio and podcasting station for parents and children. By 26 she was recognised in STM Magazines Best Brightest feature of the top 100 shooting stars of Western Australia, having won the 2013 Australian Excellence Award for Women in Business, and the 30under30 Young Entrepreneur Award for 2013.