Professional Services Marketing Wisdom: How to Attract, Influence and Acquire Customers Even If You Hate Selling

Attract and acquire all the clients you desire, faster thanyou imagined

Why do some professional services practitioners get greatreferrals and grow their market share? In Professional ServicesMarketing Wisdom, Ric Willmot guides you in charting a coursefrom marketing frustration to unprecedented business results.

Using the simple yet powerful Whirlpool Marketing system, Ricoutlines the essential principles you need to know to acceleratethe marketing performance of your professional practice. Byimplementing the strategies outlined in this book, you ll beable to accomplish the business growth goals you set for yourself,no matter how audacious. You don t need a marketingbackground to learn how to:

identify your market niche, or create your own build a solid brand identity that resonates withclients make use of both traditional and up–to–the–minute digitalmarketing tools quickly and easily gather critical market and clientdata write winning proposals tailored to each client sneeds and goals dominate your market sector.

Most importantly, you ll learn a marketing system thatcreates breakthrough business results that will help your businesssurvive and thrive.

RIC WILLMOT is an expert in productivity and performancewith extensive experience in accounting, financial planning andorganisational development consulting. Ric heads a successfulconsulting firm working with major international corporations,which he built from zero in 2004 to seven figures by 2012, usingthe techniques and strategies described in this book without paying for any advertising or employing any sales ormarketing staff.