Amplifiers: The Power of Motivational Leadership to Inspire and Influence

This is an extraordinary book for leaders who think big! — MICHAEL PORT , New York Times best–selling author of The Think Big Manifesto Great leaders motivate Exceptional leaders inspire Transformational leaders amplify Amplifiers are the rare and extraordinary leaders who amplify the best in themselves and others. They amplify the messages that matter, amplify the positive mood in a culture and amplify the results achieved. They are the masters of maximising human potential and developing other great leaders. Author and global leadership expert Matt Church gives you the vital skills and strategies to strengthen your own amplification skills and ensure that you're a leader worth following. Packed with tips, case studies and the powerful lessons of other great leaders, Amplifiers will show you how to: master the essential communication tools for making an impact bring out the best in people and help them to maximise their potential employ positive tactics that inspire others to achieve the unimaginable. Great leaders aren't born; they are made. Whether you are the CEO of a global company or the coach of your local sports team, this book will boost your leadership skills and bridge the gap between strategy and execution.

About the author vii Acknowledgements ix Manifesto: it’s not just talk xi Part I: The why 1 1 Do we need leaders? 3 2 Grey matter 27 Part II: The how 35 3 Motivation versus manipulation 37 4 The essence of amplification 45 5 Talking heads 59 Part III: The what 79 6 Speakership: the missing link 81 7 Tongue fu! Noise versus signal 101 8 Memes: the essence of an idea 111 9 Tuning in to leadership 129 10 The 15 questions 145 Part IV: The who 157 11 Amplifiers in action 159 Final words 191 Index 193

MATT CHURCH is the founder of the international leadership development company Thought Leaders Global. He has been a motivational speaker for over 20 years and is the author of several other landmark business books. Learn more at mattchurch.com.