Food Industry and the Internet: Making Real Money in the Virtual World

Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and those most actively pursuing e–commerce. This report concisely summarises and analyses the findings of these discussions and guides you to discover the successful strategies. If you are trying to develop a cohesive and creative online presence then this book is tailor–made for you.

Spis treści:
Preface.
Editorial Introduction.
Introduction.
Part 1: Pioneers and Turning Points.
Part 2: Stop Press!.
Part 3: Analysis.
Part 4: E–Commerce.
Part 5: The Big Players.
Part 6: USA Models.
Part 7: Net Tricks and Resources.
Index.

Nota biograficzna:
Drew Smith is former editor of the Good Food Guide, chair of the guild of food writers, and an author and journalist. He has developed key strategic programmes for major food companies and also worked on policy for the EC, UN and Docklands Development Corporation. Drew Smith has specialised in food–and drink–related Net Projects since 1998.

Okładka tylna:
Who is making money on the Web and who is losing it? This book brings together the first two hundred and fifty stories to appear on the revolutionary food industry intelligence service efoodnews.com. We have interviewed many of the largest companies in the food and drink business and those most actively pursuing e–commerce. This report concisely summarises and analyses the findings of these discussions and guides you to discover the successful strategies. If you are trying to develop a cohesive and creative online presence then this book is tailor–made for you.