Myths for the Masses: An Essay on Mass Communication

With a lively and engaging style, Myths for the Masses provides a critical, interdisciplinary, and historically informed statement about the rise of mass communication in Western societies, and its impact on contemporary life. Written by one of the world s leading authorities on the subject, this book ponders the dominant and the detrimental effects of the mass–produced message in an age overrun by telecommunications and consumerism, and examines its detrimental effects.

Hanno Hardt convincingly argues that the active presence of media organizations rather than the collective will of the people, forms and re–forms the social, cultural, economic and political landscapes of society. The book exposes mass communication to a close examination of many of its real or assumed functions in a modern world, and re–evaluates its traditional role as a bastion of democracy and a celebrant of mass society.

Preface.

1. Mass Communication and the Promise of Democracy.

2. Mass Communication and the Meaning of Self in Society.

Bibliography.

Subject Index.

Hanno Hardt is Professor of Communication Studies at the University of Ljubljana, Slovenia, and Professor Emeritus at the University of Iowa. He is the author of many scholarly journal articles and of books such as Social Theories of the Press: Early German and American Perspectives (1979, second edition 2001), Critical Communication Studies: Communication, History & Theory in America, (1992), and Interactions: Critical Studies in Communication, Media, and Journalism (l998).

"Hanno Hardt is one of the outstanding media thinkers of our times. Myths for the Masses reflects a lifetime of study and critical analysis, and is one of the most provocative big picture books on media I have ever read. Certain to become a classic text, I urge all students and scholars to read it closely."
Robert W. McChesney, University of Illinois at Urbana–Champaign <!––end––>

"Hanno Hardt once again exhibits the breadth and depth of his thinking as he critiques the presence of mass media in everyday life. This deeply disturbing and important manifesto underscores the value of a genuinely critical framework for the study of communication."
Theodore L. Glasser, Stanford University

"An excellent journey through the land of critical theory and its application to the cultural phenomenon of mass media. It provides the reader with rich and fruitful argumentation, which enables understanding of the pivotal dimension and problems of mass communication."
Toma Krpi , Ljubljana University

"The book is an excellent journey through the land of critical theory and its application to the cultural phenomenon of mass media."
Media International Australia incorporating Culture and Policy